Michelin’s program benefits Maui Family YMCA

The Michelin Soccer Program and Tire Warehouse Hawaii have donated more than $1,650 in both funds and equipment to Maui Family YMCA.

Michelin’s funds help to provide scholarships, uniforms and other soccer essentials. Giving back to the community is a top priority for the company, according to an announcement.

The Michelin Soccer Program partners tire dealers with local youth soccer organizations, providing the dealers the opportunity to reach out to the community. The leagues in turn receive funds and equipment. The soccer leagues are sent certificates that can be redeemed at the dealer’s store for a free soccer ball during a 30-day promotional period, while supplies last. After a 60-day tire rebate promotion included on the certificate, Michelin donates $2 to the soccer organization for each tire that was sold during the program.

Randall Plaso of Tire Warehouse Hawaii in Kahului is an avid supporter of the program. “The Michelin Soccer Program is an incredible way to connect with families and young players,” he said. “The look on the child’s face as you hand them their soccer ball is priceless. I encourage all the Michelin dealers to find a local soccer league and support them through this program.”