Reef cleanup program raises more than $17,000 for environmental nonprofits

In 2013, Trilogy’s Blue’Aina reef cleanup program partnered with numerous local businesses to raise more than $17,000 for local and environmental nonprofits.

Over the course of 18 reef cleanups, the program removed debris from island reefs ranging from Honolua Bay to Makena Landing and Manele Bay harbor on Lanai.

In conjunction with the harbor and shoreline cleanups which accompany the event, Trilogy estimates that 700 pounds of debris – mostly cigarette butts, plastic water bottles, fishing tackle and glass bottles – was removed from county reefs and shorelines.

Local business sponsors who contributed to the event included 3D Builders, Keoni’s Electric, Destination Maui, Kihei Charter School, Hula Grill, Fairmont Kea Lani, Helani and Heavenly Spas at Westin Resorts, Goodfellow Bros. and Hawaiian Paddle Sports.

On the receiving end, money from the cleanups supported the Hawaii Association for Marine Education and Research, Algalita Marine Research Institute, CORAL Reef Alliance, Maui Forest Bird Recovery Project, University of Hawaii Marine Option Program, Hawaiian Islands Land Trust, Alaska Whale Foundation, Hawaii Wildlife Fund, Ocean Defender Hawaii, Hui O Wa’a Kaulua, Eyes of the Reef, Save Honolua, Surfrider Maui, Plant A Wish Foundation, the Hawaiian Islands Humpback Whale National Marine Sanctuary and the Hawaii National Marine Sanctuary Foundation.

During the cleanups, food was donated by Island Catering, Mr. Sub, Beach Bums, Whole Foods, Stella Blues, Maui Flavors Catering, Fabiani’s, Polli’s Mexican Restaurant, Cool Cat Cafe, Hula Grill, Sea House Restaurant, Three’s Bar and Grill and the Four Seasons Lana’i.

Trilogy’s Blue’Aina program will hold 20 reef cleanups in 2014, and tickets for the outings are $30. Reservations can be made by visiting the whale sanctuary building in Kihei, calling 879-2818 (ext. 39) or emailing

For sponsorship inquiries or to find out how a business can become involved, email