Be A Jerk campaign aims to stop underage drinking

Be A Jerk, the statewide campaign to stop underage drinking, is happening across Maui this month with educational and sign-waving events. The campaign urges parents and other adults to “Be A Jerk” when it comes to letting teens drink alcohol by changing the environment that contributes to alcohol abuse.

Mayor Alan Arakawa has proclaimed April as Alcohol Awareness Month. Maui County and community partners are scheduling a series of town meetings, teen expo events, family night dinners, youth dances, car washes, prevention education, kids video and lots more.

The Paia Youth & Cultural Center’s Malama Pono Project Venture Program will air public service announcements this month and in May on radiOpio 88.9 LPFM concerning the effort to prevent underage drinking.

Be a Jerk community partners include Maui Youth and Family Services; Maui Economic Opportunity; Kihei Youth Center; Ka Hale A Ke Ola Homeless Resource Center; Paia Youth and Cultural Center; Baldwin High School, Peer Education Program; Boys & Girls Club of Maui clubhouses at Kahului, Lahaina, Haiku, Kahekili Housing, Makawao, and Paukukalo.

For more information or to sign a pledge to Be A Jerk, contact Yuki Lei Sugimura, community organizer, at or call 878-1888.