Pa‘ia Bay Beachfest begins Saturday

Pa’ia Youth & Cultural Center & Positively+KAI will present the 22nd annual Pa’ia Bay Beachfest on Saturday and Jan. 20 on the beach at the PYCC in Paia.

The family-oriented bodyboard and surf competition is a showcase for Maui’s young bodyboarders and surfers to display their style, tricks and barrel-riding aptitude.

Event preregistration is to be done in person at the PYCC; $20 to enter before event day, $30 to enter on event day and free to watch.

Day of event registration begins at 7 a.m. and ends at 9:30 a.m. on Saturday.

The first heat is in the water at 8 following the event blessing ceremony.

Beachfest features many special guests, including world-champion waterman Kai Lenny and world-renowned Kainoa McGee. There are two new surf divisions this year that replace traditional shortboarding events: 1) Soft-Top Shootout and 2) Short-Board Expression Sessions (both divisions are for youths).

Local food vendors will offer food to spectators to raise funds for the PYCC.

Competitors are treated to a plate lunch prepared by the youths of the PYCC Pa’ia Bay Cafe program, and will also receive a collectors T-shirt and sponsor swag bag. Hats and shirts will also be on sale to the public as a fundraising effort for the PYCC. A typical year can exceed 100 competitors, which makes for an action-packed event.

For more information about the Pa’ia Youth & Cultural Center, to learn more about sponsorship opportunities or to download an entry form, visit