Maui 3rd in destination categories

Maui ranked third in occupancy and two other hotel revenue categories for 2012 in a survey of global island/sun destinations by Hospitality Advisors LLC.

In the “Hawai’i Competitive Global Rankings” released Monday, Maui was third at 72.6 percent occupancy, up 2.4 percent from 2011, behind Oahu at 84.7 percent and Puerto Rico at 72.9 percent. Kauai came in at sixth at 68.8 percent and the Big Island 10th at 62 percent.

Maui finished third in average daily rates – tops among Hawaii destinations – at $257.95, up 4.5 percent from the previous year and behind Maldives ($606.22) and French Polynesia ($329.38). Kauai was sixth at $212.85, the Big Island seventh at $192.57 and Oahu eighth at $183.51.

For revenue per available room, or RevPAR, Maui was the best in the state at $187.27, up 8 percent. The Valley Isle was third behind Maldives ($392.95) and French Polynesia ($202.79). Also finishing in the top 10 were Oahu at No 5. ($155.43), Kauai at No. 7 ($146.44) and the Big Island at No. 9 ($119.39).

Hawaii’s occupancy rose 3.7 percent to 76.9 percent, good for third behind Singapore (84.1 percent) and South Korea (77.2 percent) when comparing major competitive country and regional destinations. Hawaii was second in average daily rates at $204.15, behind Singapore with $238.81, and second in RevPAR at $156.99 to Singapore’s $200.94.

“After a record-breaking 2012, both the individual islands and Hawaii as a destination improved in hotel industry rankings among global competitors,” said Joseph Toy, president and chief executive officer of Hospitality Advisors. “Hawaii is having an exceptionally strong winter season thus far.”

He added that concerns about the economy are “starting to be heard,” but that advanced hotel bookings “point to a very busy summer.”