Revenue per room reaches new high for Maui

Maui hit a new high for the month of January with an average daily room rate of $289.98, which was in keeping with a record-setting month statewide, Hospitality Advisors and Smith Travel Research reported.

The daily room rate was up 6.3 percent from the previous January, part of a strong start of the year buoyed by a 1.2 percentage point growth in occupancy to 78.7 percent for Maui.

Maui also benefitted from a 6.5 percent increase in visitor arrivals, which included travelers from the U.S. West, up 9 percent; U.S. East, up 2.7 percent; Japan, up 27 percent; and Canada, up 12 percent.

The Valley Isle’s revenue per available room, or RevPAR, jumped 8 percent from last January to $228.21.

RevPAR is a key metric that represents the average daily rental revenue earned per available room during a given period.

Wailea’s high-end hotels logged new highs for January in occupancy, 83 percent; ADR, $442.23 (up 9 percent) and RevPAR, $367.05 (up 9 percent).

Maui’s totals reflected a strong beginning of the year statewide. Hawaii hotels earned a record of $328 million in room revenue in January – the best month on record since the $313 million earned in July.

The statewide ADR was up 11.3 percent to $231.02, a record for January, and RevPAR rose almost 14 percent to $186.43, a new monthly high, the report said.

The report said that the record earnings that began last year are due in part to a 4.2 percent increase in per person daily spending, as reported by the Hawaii Tourism Authority. The increased spending was backed by growth in “high-yield markets,” such as the free-and-independent-traveler market, up 5.5 percent; the honeymoon market, up 8.5 percent; and the Japan incentive travel market, which increased by 7,500 visitors, or up 461 percent.

The Lahaina-Kaanapali-Kapalua area also showed gains – 78.6 percent occupancy; $260.59 ADR, up 6 percent; and $204.82 RevPAR, up 8 percent.

Other areas of Maui logged increases as well – 78.9 percent occupancy, $324.10 ADR, up 6 percent; and $255.71 RevPAR, up 7 percent.

Oahu’s visitor arrivals were up 4.3 percent, but the daily visitor census dropped by 1.6 percent due to shorter stays, off 5.7 percent. Occupancy was down slightly to 86.1 percent. Still ADR hit an all-time monthly high of $209.06, up 15 percent from the previous January. The RevPAR of $180, up 14 percent, was a new high for the month.

Kauai occupancy was at 68.9 percent, up 6.6 percentage points for January. The ADR was up 5.3 percent to a January record of $221.06 and a RevPAR of $152.31, up 16.4 percent.

The Big Island’s occupancy jumped 8 percentage points to 71.6 percent. ADR was up 10.3 percent to $308.09 and RevPAR, leaped 25.4 percent to $223.67.

The January survey included 161 properties and 48,434 rooms or 85.4 percent of all lodging properties with 20 or more rooms in Hawaii. The survey generally excludes properties under 20 units, such as small bed-and-breakfasts and single-family vacation rentals and condominiums.