Occupancy, room rate increase on Maui

Maui was the only island to log a hotel occupancy gain, though only a half percentage point, for the first nine months in the Hospitality Advisors and Smith Travel Research report.

Maui’s occupancy was 73.6 percent for the January-to-September period, benefitting from a 3.6 percent increase in visitor arrivals, according to the report released Tuesday that covers Maui, Oahu, Kauai and the Big Island.

The average daily room rate for the nine-month period on Maui rose 5.8 percent to $278.55 compared to the same period in 2012, and the revenue per available room, or RevPAR, increased 6.5 percent to $205.01.

Occupancy in the luxury area of Wailea dipped about a half percentage point to 76.1 percent while average daily room rates rose 8.4 percent to $435.63 and RevPAR increased 7.5 percent to $331.51 for the first three quarters.

The Lahaina-Kaanapali-Kapalua area showed a similar decline in occupancy to 74.3 percent for the January-to-September period. The ADR rose 5.7 percent to $250.25 and the RevPAR grew 4.6 percent to $185.94.

Statewide, total hotel revenues reached a record high of $4 billion for the first nine months of the year. Occupancy remained flat at 77.6 percent due in part to a decline in the length of stay and an increase in vacation rental, time-share and bed-and-breakfast stays, the report said.

The state daily room rate rose 11.3 percent to a record $227.05 for the nine-month period with RevPAR up 11.1 percent to $176.19.

For the month of September, Maui hotels were 64.7 percent full, down slightly from September 2012, despite an increase in the number of rooms sold. That was caused in part by the opening of the Andaz Maui at Wailea in September, which added 297 room to Maui’s inventory.

Maui room rates for September climbed 5.6 percent to $227.81 – a record high for the month. RevPAR for the island was up 5.3 percent from last year to $147.39.

Wailea experienced a 6.2 percentage point decrease in occupancy for September to 59.5 percent, primarily due to the added rooms from the Andaz, the report said. ADR grew 7.6 percent to $337.63 while RevPAR fell 2.5 percent to $200.89 for September.

For Lahaina-Kaanapali-Kapalua for September, occupancy was up 0.7 percentage points compared to last year. ADR was up 5.8 percent to $215.75 and RevPAR rose 6.9 percent to $145.42.

Other Maui hotels logged a 1.1 percentage point decline in occupancy for September compared to 2012. ADR was up 5.3 percent to $242.49 and RevPAR grew 3.5 percent to $149.62.

The September survey included 161 properties and 48,433 rooms, or 84.5 percent of all lodging properties with 20 or more rooms in Hawaii. The survey generally excludes properties with fewer than 20 units, such as small bed-and-breakfasts and single-family vacation rentals and condominiums.