County leads state in room rates, revenue

The Maui News

Although Maui County trails Oahu in hotel occupancy rates so far this year, Valley Isle hotels lead the state in daily room rates and revenue per available room, according to Hawai’i Tourism Authority statistics released Tuesday.

Occupancy rates in Maui County hotels were at 77.5 percent for the January-through-October period, up 1.3 percentage points from the same period last year. In contrast, Oahu hotels had the highest occupancy rates — 83.4 percent, down a percentage point from the first 10 months of 2016. Kauai hotels had occupancy rates of 77.2 percent, up 3.9 percentage points from last year, and Big Island hotels were at 74.4 percent, up 5.5 percentage points.

Statewide occupancy rates through October were at 80.3 percent, up 0.9 of a percentage point from last year.

Maui hotels shined in average daily rates and revenue per available room, especially with luxury accommodations.

Wailea hotels topped the state with an occupancy rate of 85 percent for the year’s first 10 months, up 4 percentage points from last year. By region, Wailea had the highest daily room rates for the year at $520.05, up 9.2 percent from $476.15 for the same period last year. The region’s room revenue soared above the rest of the state at $442.08 per room, a 14.6 percent increase from last year’s $385.72.

Maui County luxury hotels reported average daily room rates of $579.31 for the year through October, up 7.1 percent from $540.67 last year.

For comparison, Oahu luxury hotels pulled in an average daily rate of $477.65, up 5.5 percent from $452.72. The Big Island and Kauai did not report luxury room rates.

In other Maui areas, the Lahaina/Kaanapali/Kapalua region reported room occupancies of 78 percent for the year, up 0.8 percentage point. Average daily room rates rose 5.9 percent to $292.54, and room revenue grew 7 percent to $228.08.

“October was a solid month in what has been a good year overall for hotel properties statewide that reflects the tourism industry’s ability to attract travelers at different price points, particularly visitors seeking high-end accommodations,” said Jennifer Chun, the authority’s recently appointed director of tourism research. “This is especially true for Neighbor Island hotel properties, which are largely realizing excellent year-over-year grow-th in revenues generated on a per-room basis.”

The authority’s Research Division issued findings using data compiled by STR Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.

To see tables with data, go to