Maui County hotel performance stays strong in November
The Maui News – While Maui County hotel occupancy rates were second to those on Oahu in November, Maui’s visitor accommodations generated more dollars than any in the state, according to the Hawai’i Hotel Performance Report provided by the Hawai’i Tourism Authority.
Maui County hotels reported occupancy rates of 75.2 percent in November, an increase of 1.2 percent. On Oahu, meanwhile, occupancy rates were at 82.1 percent, a 1.5 percent increase.
Maui County hotels charged average daily rates of $313.70, a growth of 4.7 percent, and their revenue per available room was the highest in the state for a county at $235.77, a jump of 6.5 percent.
Wailea continued to lead the state with the highest regional occupancy rate of 83.8 percent in November, up 4.2 percent. Wailea’s average room rate of $488.53 grew 7.5 percent from November last year, and its revenue per available room was up 13.2 percent to $409.49.
Oahu’s daily room rate was $219.31 in November, a slight increase of 0.4 percent, and its room revenue was $179.97, which was 2.3 percent more than November last year.
Hawaii island reported a room occupancy rate of 73.2 percent for the month, a 10.8 percent increase. And, it’s daily room rate dropped 3.8 percent to $228.45, while its room revenue grew 12.9 percent to $167.33.
Kauai saw room occupancy rates of 72.5 percent in November, while its daily room rate climbed 4.2 percent to $232.16 and its revenue per available room went up 13 percent to $168.34.
Statewide, hotel occupancy was at 78.5 percent, up 3 percent, in November. The average hotel room cost $242.56 in the month, 1.4 percent more than November 2016, and the state’s revenue per available room was at $190.44, an increase of 5.5 percent.
“November was a good month for hotel properties as a whole,” said Jennifer Chun, the authority’s director of tourism research. “The biggest eye-opener for November were the impressive results reported for the mid-scale and economy-class hotels, with (revenue per available room) jumping by 18.4 percent and occupancy by 10.1 percent. That kind of increase in occupancy is phenomenal considering that tourism in Hawaii has been thriving in recent years. It’s a sign the industry did an effective job in attracting price-conscious travelers, especially to Oahu where the increase in occupancy was 12.9 percent (for mid-scale and economy hotels).”