Planet Fitness opens today near Target

The Maui News

Planet Fitness, known for its “Judgement Free Zone” moniker, will be opening today at the Pu’unene Shopping Center near Target.

A ribbon-cutting ceremony and grand opening for the 18,000 square foot fitness facility is set for 10 a.m. Tuesday.

Planet Fitness will offer cardio machines and strength equipment, 30-minute express circuit, as well as locker rooms with day lockers and showers. Other amenities include HydroMassage loungers, massage chairs and tanning beds.

The facility will be open and staffed 24 hours a day Monday to Friday and 7 a.m. to 7 p.m. Saturday and Sunday.

“We’re excited to expand Judgement Free fitness experience across the islands with our next club on Maui in the heart of Kahului,” said Planet Fitness franchisee James Innocenti. “Our fitness centers welcome everyone — whether they’ve never belonged to a gym before or someone looking to try a new facility.”

New members can join online or in the Planet Fitness presale center in the Pu’unene Shopping Center through Friday for $1 down and then $10 a month with no commitment, the news release announcing the opening said.

PF Black Card membership, which is $19.99 a month through Friday and then $21.99 thereafter, includes bringing a guest every day and access to all Planet Fitness locations and to massage beds and chairs and tanning facilities.

The first Hawaii Planet Fitness gym opened in late December at Ala Moana Center in Honolulu. A third location is anticipated to open in Kailua-Kona toward the end of this year.

Planet Fitness was founded in in 1992 in Dover, N.H., and currently has 1,432 gyms in 49 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. About 95 percent of Planet Fitness gyms are owned and operated by independent businesspeople.

Planet Fitness markets itself as a place where members experience “a hassle-free, nonintimidating environment,” a news release said. Membership includes small group fitness instruction by a certified trainer.

Planet Fitness also provides members with an opportunity to connect and support each other through “Planet of Triumphs,” an online community that celebrates accomplishments and inspirational stories. The website is

For more information, go to