Shopping small in Paia

First photo: To the Moon and Back salesperson Johana Camoletto (left) helps Boulder, Colo.’s Emelyn Borden, 9, try on a wrap bracelet while she shops with mom Lonna Borden on Saturday afternoon in Paia. Camoletto said it was important to support Maui’s hardworking artists, jewelry makers and crafters this holiday season.

Second photo: Maui High School senior Giovanna Motta gets help looking for her “dream board” from Hi-Tech Surf Sports sales associate Cissy McDonald on Saturday afternoon in Paia.

Third photo: Lonna Borden of Boulder, Colo., poses for a Snapchat photo with a Show Love, Shop Small sign after making a purchase Saturday afternoon at To the Moon and Back in Paia.

The Maui News / MATTHEW THAYER photos

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