MVCB group to provide cultural issue guidance

Cultural Advisory Group is part of strategic plan to expand resources

The Maui Visitors & Convention Bureau’s new Cultural Advisory Group appears in this photo: Daryl Fujiwara (from left), Sissy Lake Farm, Joylynn Paman, Makalapua Kanuha and Dane Maxwell. Not pictured is Robin Kerr and facilitator Julie Yoneyama. Maui Visitors & Convention Bureau photo

The Maui News

The Maui Visitors & Convention Bureau has established a new Cultural Advisory Group of seven Maui representatives who will provide advice and guidance on cultural issues in marketing Hawaiian culture and authentic visitor experiences for Maui County, according to a news release.

The members are:

• Sissy Lake Farm, executive director of Maui Historical Society.

• Daryl Fujiwara, owner/designer of Smythe Fujiwara and Hawaiian cultural event coordinator.

• Dane Maxwell, cultural adviser for Maui Ocean Center.

• Makalapua Kanuha, complex cultural adviser for Westin Nanea and Ka’anapali Ocean Resort.

• Robin Kerr, program specialist at University of Hawaii Maui College.

• Joylynn Paman, executive director of ‘Ao’ao O Na Loko I’a O Maui.

• Julie Yoneyama, director of leisure sales for MVCB, who will serve as the group’s facilitator.

The group was formed as part of the Maui Nui Tourism Industry Strategic Plan to support the county’s cultural strength and authenticity but not to police or govern cultural initiatives.

“We are excited to bring together this group whose commitment to the Hawaiian culture is exemplary and anticipate them to be a new resource on cultural matters, especially to smaller properties without cultural specialists on staff,” said Sherry Duong, MVCB’s executive director.

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