Power consumers shouldn’t bear cost of television ads

Electric rates on Maui keep climbing. Part of the problem is that ratepayers are absorbing the cost of television ads touting the new windmills at Ulupalakua Ranch.

While I fully support the concept and the partnership that allows the ranch to continue operations while losing money on cattle, I do resent having to pay the costs of production of the ads. My guess is that these ads cost hundreds of thousands of dollars to produce and run.

Why do we even have these ads? They make about as much sense as the prescription drug ads we are constantly subjected to.

Why not put these funds toward more research finding more ways to allow alternative power generation to hook up to our limited Maui grid?

Tracy Stice