Responsible company doesn’t cover people in ash

Hawaiian Commercial & Sugar Co. recently apologized for excessive ash afflicting Kihei due to recent burns (The Maui News, Oct. 13).

Lately, South Maui’s skies have been continually marred by the company’s cane smoke. At the same time, the company’s website touts that its farming practices are innovative and sustainable. They are neither. You can’t cover people in ash and at the same time hold yourself up as a paragon of corporate responsibility unless your sense of right and wrong is blinded, bringing to mind the famous line from the movie “Apocalypse Now,” when Lt. Col. Kilgore declares, “Napalm son. Nothing else in the world smells like that. I love the smell of napalm in the morning.”

We in South Maui do not like the smell or the ash or the company’s unsound and irresponsible farming practices. It’s long past time for HC&S to act responsibly and with respect for Maui and its people.

Mark G. Hyde