Marcia Volen, Desiree Martinez and Marco Daniele

Apparently, pink is the new black. With October being National Breast Cancer Awareness Month, the country has been awash in a sea of pink lately. From ribbons and wristbands to golf balls and M&Ms, things have been looking a bit more rosy. A small group of Maui residents have recently jumped on the pink bandwagon to promote breast cancer awareness and raise money for the cause. Their efforts culminated in the Pink Passion for the Cure fundraiser held last Saturday in Makawao town. This inaugural event rallied area businesses to get involved, including Rodeo General Store providing the food and Makawao School of Therapeutic Massage giving massages for donations. There was live music by Erin Smith, Mojomana and Mike Carroll’s Community Service Band, along with a silent auction, prize drawings and a bake sale.