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Vacation rental room count up 1.6% in county

POSTED: June 11, 2008
Maui County had 19,879 vacation rental rooms in 2007, an increase of 1.6 percent.

The Department of Business, Economic Development & Tourism, which publishes an annual count, said most of the increase came from new time shares at North Beach, or Kekaa, on the north end of the Kaanapali Beach Resort.

State Tourism Liaison Marsha Wienert said changes in the Visitor Accommodation Survey should make it more accurate. The survey counts transient vacation rentals if they were advertising on the Internet last year, whether they were licensed or not.

TVRs are counted as “Individual Vacation Units,” along with individually owned condo units in rental pools. The total of IVUs went way up, by 146 percent. But that was primarily because the individually owned condos that may be within hotel districts or grandfathered as short-term rentals were reclassified into that category.

DBEDT found 5,786 IVUs in the state.

It appears that, whatever the definition, many individual vacation rentals were missed on Maui.

The report finds only two bed and breakfasts and 63 IVUs in Hana, 32 B&Bs and 43 IVUs in Kula/Makawao, 53 B&Bs and 713 IVUs in West Maui, 62 IVUs in Maala-ea, 10 B&Bs and seven IVUs in Central Maui, and 17 B&Bs and 1,307 IVUs in South Maui.

Many of those would be legal condos in resort areas, especially in West Maui and South Maui.

Even counting in the “other” category, the report finds only about 250 nonhotel accommodation units in East Maui, where there were estimated to be several hundred.

There were estimated to be around 1,100 TVRs in all parts of Maui last year, although since January, hundreds of them have closed in the face of zoning enforcement.

Maui County’s Planning Department last September issued a list of 50 permitted vacation rental units, including 32 units allowed in 13 bed and breakfast operations.

Among Maui County’s visitor rooms, 309 were on Molokai and 354 on Lanai.

Oahu had 33,588 short-term rooms for rent out of a statewide total of 73,220.

There were 11,061 on the Big Island and 8,692 on Kauai.

Hotels account for 58.2 percent of all visitor rooms.

The survey found about 1,500 proposed visitor rooms on Maui, although many of those have been proposed for many years and show no sign of becoming real soon. This number does not count several projects under construction but not yet open.

Maui County’s room count first passed 19,000 in 1992. It dropped below 18,000 in 2002. This year’s total is a record.

The count was done by Hospitality Advisors LLC with assistance from the University of Hawaii School of Travel Industry Management.

Because of the changes in method, counts for 2003-2006 were corrected.

The full 2007 report is available at http://www.hawaii.gov/dbedt/info/visitor'>www.hawaii.gov/dbedt/info/visitor-stats, along with earlier reports.
 
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