Talk about obfuscation. Hawaiian Commercial & Sugar has outdone itself. I received a friendly company letter saying that HC&S executives wanted to inform the public about intended burns. The tone of the letter was "Hey, Maui, we want to protect you all from our toxic fallout with notifications."
As a phone texter and computer-savvy individual, I gave it all a try - from text alerts that took me nowhere to erroneous URLs that went to sites praising the company's altruism. Not once in all my earnest attempts did I get any info regarding cane burn locations or dates. I even went to a help line to no avail.
In fact, the easiest thing I did was respond to the part that said push "stop" to discontinue, which I did gladly, knowing by now HC&S had given me the royal runaround.
Whoops, under the radar once again, saved by the fact most concerned people do not have the time, the technology or wherewithal to follow through. This is what those corporate diehards rely on.