Maui hotels did not record the highest occupancy rates in the state but enjoyed the highest revenues for their rooms in the half year from January to June, according to the Hospitality Advisors Hawaii Hotel Flash Report.
Island hoteliers recorded the highest average daily rates (ADR) and revenues per available room (RevPAR) of all counties.
With occupancy at 74 percent for the half year, Maui's ADR was $262.54, up from $248.95 in the same period last year. The RevPAR was $194.54 for the half year, up from $179 last year, according to the report released Wednesday.
Article Photos
Aircraft line up at busy Kahului Airport on Wednesday afternoon. With hotel occupancy at 74 percent for the January to June period, Maui hotels enjoyed the highest revenues for their rooms in the half-year from January to June, according to the Hospitality Advisors Hawaii Hotel Flash Report.
The Maui News / MATTHEW THAYER photo
The report pointed out that Wailea hotels hit ADRs of $391.34, the highest rates from January to June in the state.
By comparison, the other counties' occupancy, ADR and RevPAR for January to June follow:
* Kauai, 69.3 percent, $208.55, $144.53.
* Big Island, 62.7 percent, $192.79, $120.88.
* Oahu, 84 percent, $176.59, $148.34.
Statewide, the ADR was $201.32, up from $188.11 in the half year 2011, and the RevPAR was $155.22, up from $136.38 last year.
Maui also led the market for total hotel revenue, which includes room, food, beverage and retail sales, for the half year at $110,000 per available room for January to June. That figure is up from $87,000 last year and $100,000 in the peak year of 2008.
The total hotel revenue figure is significantly higher than those of the other counties, with Kauai at $81,000 for the half year, Oahu at $74,000 and the Big Island at $72,000.
Maui's ADR of $263 has not recovered to peak 2008 levels, when the rate was $271, but it is much better than the $238 in the 2009 "trough," the report said.
By region for the January to June period, Lahaina-Kaanapali-Kapalua had an ADR of $237.01, up from $223.91 the same period last year. The RevPAR was $179.42, up from $163.90.
For the same period, the Wailea RevPAR was $307.98 - the highest in the state and nearly double all other regions - and up from $280.42 in 2011.
By Maui hotel class, occupancy, ADR and RevPAR for the half year follow:
* Luxury, 73.2 percent, $471.38, up from $462.36 last year, and $345.05, up from $319.49 last year.
* Upper upscale, 79.5 percent, $281.55, up from $267.87 last year; and $223.83, up from $207.06 last year.
* Upscale and upper midscale, 72.2 percent, $178.48, up from $167.93, and $128.86, up from $117.22.
The report had insufficient data for the midscale economy class.
The report also had data for the month of June. Maui hotels had an occupancy of 67.7 percent and an ADR of $256.62 and RevPAR of $173.73. Both figures were higher than the same month last year with $242.09 and $160.75, respectively.
Wailea hotels for the month had an occupancy of 73.7 percent, with ADR of $378.18 and RevPAR of $278.72.
Lahaina-Kaanapali-Kapalua hotels had an occupancy of 70.2 percent, with ADR of $235.08 and RevPAR of $165.03.
"The recovery for Hawaii's tourism industry definitely accelerated during the first half of 2012," said Joseph Toy, president and chief executive officer of Hospitality Advisors.
But he threw in a bit of caution.
"Although industry revenue has increased, operating expenses have also dramatically increased, which will be an ongoing concern," he said. "The recovery also still remains uneven as the Big Island continues to lag the rest of the Hawaii market.
"Still, the remainder of 2012 looks very positive and will hopefully provide the momentum needed for a strong first quarter of 2013."
The hotel survey is compiled by Smith Travel Research in conjunction with Hospitality Advisors. For June, the survey included 160 properties with 48,508 rooms, or about 85 percent of all lodging properties with 20 rooms or more.
