I am often greeted by the Meadow Gold flier advertising the "Healthy Baby Contest," when I walk into stores.
Now, it's not just Meadow Gold that uses this term, but it kills me because every time I see it, it reminds me that there are so many babies out there that aren't healthy, including my 3-year-old nephew who has brain cancer.
It just seems insensitive that they would advertise "healthy baby" when there are so many other directions a company could go with this promo.
What's the point of the "healthy baby" part? If you're not healthy, can you not apply? And if not, then why state it?
I know I'm not the only one who has to feel this way because there are way too many sick children out there and this promo is a blatant slap in the face to those of us who unfortunately aren't blessed to have healthy babies.
There has to be another way. Please stop reminding us of what we don't have, because I'm sure having a potential customer in tears isn't what the advertising team was going for when it came up with this idea.
Elisa Childs
Kihei
