Maui hotels were 74.4 percent full in July - up 2 percent over the same month last year, according to a report by Honolulu-based Hospitality Advisors and Smith Travel Research.
The island's average daily rate was up nearly 4 percent to $273.84 in July, compared to last year. Maui's luxury market class had the highest average daily rate in the state at $522.22.
In the revenue-per-available-room category, Maui saw a 7 percent increase to $203.74 in July. Revenue per available room, or RevPAR, is a key metric that represents the average daily rental revenue earned per available room during a given period.
The Hospitality Advisors report noted the Maui honeymoon market enjoyed a 24 percent jump in visitors over July 2011 figures.
Maui saw a total of 212,659 visitors in July, representing a 1.8 percent increase over last year, according to the Hawaii Tourism Authority. Total visitor spending on the island was up by 15 percent to $314.4 million in July.
Statewide, hotel occupancy was at 81.9 percent for the month, up almost 6 percent over July 2011, thanks to Oahu hotels that collectively were 91.8 percent full for the month.
The state's boosted occupancy rates translated into record-high room revenues.
Hawaii hotels statewide generated an all-time high of $310 million in hotel room revenue, the Hospitality Advisors report said.
In a separate report, Maui is on track to be the second-most-popular U.S. travel destination for the rest of the year, based on actual booking data.
The Travel Leaders Group said in its annual Fall Travel Trends Survey that Maui moved up from the No. 5 spot on the list in 2011.
Maui is second to Las Vegas as a travel destination between Sept. 1 and the end of the year, the survey said. Las Vegas also ranked first last year.
Rounding out the top five destinations this year are Orlando, Fla.; New York City; and Honolulu. The Big Island and Kauai ranked in the 13th and 14th spots, respectively.
The survey results were based on responses from more than 850 U.S.-based Travel Leaders Group travel agency owners, managers and travel agents.
