More than three dozen meeting planners from around the country are on Maui this week, holding a three-day conference at the Wailea Beach Marriott Resort & Spa and touring other properties, according to an announcement.
Those properties include the Sheraton Maui Resort & Spa, the Fairmont Kea Lani and the Makena Resort.
The conference began Tuesday and wraps up Thursday.
The event is "designed to feature the Magic Isle and also demonstrate why the Hawaiian Islands are ideal for hosting meetings, conventions and incentives," the announcement said.
The Hawai'i Visitors and Convention Bureau is partnering with Successful Meetings magazine for the "Destination Hawaii" conference.
Following meetings on Maui, most participants will take part in three days of site tours on the island of their choice, with chapter bureaus representing Maui, Kauai, Oahu and the Big Island developing their itineraries.
"We are pleased to host meeting planners from around the country to showcase our world-class facilities on Maui and the other Hawaiian Islands, and the aloha spirit of our people," said Mike McCartney, president and chief executive officer of the tourism authority.
He added that Hawaii tourism officials "remain committed to promoting Hawaii as a global meetings destination through conferences like 'Destination Hawai'i,' and we look forward to capitalizing on this opportunity to grow our meetings, conventions and incentives program."