Maui hotel rooms were occupied at a rate of 75 percent in August, a 3.9 percent increase over the same month in 2011, Hospitality Advisors reported.
Boosted by average daily room rates of nearly $408 in Wailea, Maui rooms brought in a daily average of $263.35, the highest in the state and a nearly 4 percent growth compared to a year earlier, the consulting services company reported.
Hospitality Advisors said Maui's hotel occupancy growth was "due primarily to increases in arrivals from the U.S. West Coast (9 percent) and the U.S. East Coast (11.2 percent).
"In particular, the luxury resorts in Wailea enjoyed a strong August, with occupancy reaching 80.1 percent (up from 73.3 percent) and an average daily rate of $407.62," the report said. "Growth in high-yield market segments to Maui, including honeymoon; meetings, conventions and incentives (travelers); and independent travelers contributed to the gains in Wailea, as well as other high-end resorts located in Kaanapali and Kapalua."
Maui's revenue per available rooms in August was at $197.51, again the highest in the state and up from last year's $180.20. Wailea's revenue per available rooms was $326.50, up from $299.31 the year before.
Statewide, August hotel occupancy rose 4 percentage points to 81.3 percent, and average daily room rates for the state increased to an all-time high of $214.55 for a gain of 10.2 percent over last year, Hospitality Advisors reported. The state's revenue per available rooms figure was $174.43, up from $150.55.
"Pent-up demand, easing of visa restrictions and post-earthquake recovery in Japan arrivals led to a remarkable 2012 summer season, which set a new summer season record of $880.5 million in room revenue for the summer months of June through August," the report said. "When adding food and beverage, retail and other revenue sources, Hawaii's hotels generated over $1.3 billion in overall hotel revenues during the 2012 summer season."
For more on this story, see the Wednesday edition of The Maui News.
