As I have said before, I came across many voters during my campaign who voted and used the wrong reason. In my Sept. 24 letter, I mentioned how straight-ticket voting is a problem.
Another wrong reason to vote for someone is that the person has charisma and is a great speaker. May I remind you that Adolf Hitler had a lot of charisma and was a great speaker. Look at what that did.
The thing to be very weary of is that great speakers often make big promises and underdeliver. The reason why is because as great as their delivery is they usually say nothing about how they will do it. Also, if information is wrong it doesn't matter how well it is presented, it is still wrong. You can tell me all day that the world is flat, but that is wrong no matter how good your delivery is.
This is important now because debates not only for president but all the races are coming up. After being on set with other candidates and watching others, the best advice I can give to voters is focus on substance, not on delivery. Do that and we will get better results on Election Day.