Even in the usually slower shoulder season of tourism, many Maui hotels are still seeing gains in occupancy rates and earnings, according to the latest Hospitality Advisors LLC report.
In April, Maui hotels' occupancy rate rose to 74.5 percent - up 2.1 percent from the year before. Revenue per available room rose slightly to $195.98, though the average daily rate decreased by 2.1 percent to $263.06.
West Maui resorts saw more gains in April than the luxury resort region of Wailea. Hotels in the Lahaina, Kaanapali and Kapalua areas saw occupancy rates rise 1.5 percent to 74.7 percent. Room rates increased by 3.4 percent to $236.75 and revenue per available room jumped 5.5 percent to reach $176.85.
Wailea's luxury resorts, which still boast the highest average room rates of all regions included in the report, saw a decrease in occupancy rates of 1.8 percent to 78.6 percent. Room rates slipped 2.2 percent to $416.74 - still nearly $200 more than West Maui rates. Revenue per room dropped 4.4 percent to $327.56.
The average price Maui visitors paid for a luxury class room in April was $493.80 per night; for an upper upscale class room, $273.57; for an upscale class room, $183.97; for upper midscale, midscale and economy class rooms, $136.10.
Statewide, Hawaii hotels earned a record $276 million in revenue for the month of April, topping the previous record set in 2006 by 9.4 percent, according to the report.
The average daily rate jumped nearly 7 percent to $217.56, with revenue per room reaching $161.86, 10 percent higher than rates last year.
Oahu saw the biggest climb of the islands in occupancy rates in April, with 81 percent - up 3.4 percent from last year. Oahu's occupancy gains were largely due to major meetings and convention groups in Waikiki, according to the report.
So far this year, Maui still reports the highest rating for hotel earnings among all Hawaiian Islands, according to another Hospitality Advisors report released last week.
"Maui . . . recorded strong numbers, particularly hotels in Wailea even though occupancy was down slightly from an exceptional April 2012," Hospitality Advisors President and Chief Executive Officer Joseph Toy said in a statement.
Kauai and Hawaii Island "were not able to sustain the momentum they enjoyed during the first quarter into April," Toy added.
The average room rate on Kauai in April was $224.81, with occupancy down to 66.2 percent from 67.1 percent in April 2012. On Hawaii Island, the average room rate was $213.56, with occupancy at 55.8 percent, the lowest of all the islands.
* Eileen Chao can be reached at email@example.com.