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Tides Of Commerce: MauiGrown Coffee seeing success

June 11, 2013
The Maui News

MauiGrown Coffee is winding down on another successful harvest season, and the company president is bullish on the future.

"It's exciting to see how far we've come since the first coffee field trials were conducted in the state of Hawaii," said Kimo Falconer, president of MauiGrown Coffee, in a news release.

He attributed the success to the varietal approach to coffee, innovative coffee growing and processing methods and a strong demand locally and nationally for the company products.

Article Photos

The Rev. Phillip Kaina blesses the new Maui Lani 76 and Mako’s Mart in the Maui Lani Village Center last month.

Working with the University of Hawaii College of Tropical Agriculture & Human Resources in 1988, Pioneer Mill participated in field trial experimentation with more than 23 coffee varietals in different test plots throughout the major Hawaiian Islands.

As a result of this trial, four coffee Arabica varietals were found to be the best match for the growing conditions in West Maui - Yellow Caturra, Red Catuai, Typica and Mokka.

All four varietals were planted; it was "cutting edge" at the time to plant multiple varieties on a farm, Falconer said.

"Today, this varietal approach is industry practice," he said. "Much like fine wine being distinguished by varietals, so too gourmet coffee is offering the consumer many cup profiles from a single coffee estate."

The company's processing methods and timing of picking are also contributing to the company's success, he said.

In fall 2012, Maui Mokka was chosen by Starbucks Coffee to be included in its Starbucks Reserve Coffee product line, as well as being served in select Starbucks Clover stores.

Self-guided tours of Maui Grown Coffee's estate in Kaanapali are available.

For more information, go to the website www.MauiGrownGreenCoffee.com or call (808) 357-1204.

*Maui campaigns. Bill Snipes and Tina Gomes have been elected as chairman and vice chairwoman respectively of the Hawaii Campaign Spending Commission. They are the first Mauians to hold either posts, a news release about their appointments said.

The commission oversees statewide elections.

According to the Campaign Spending Commission website, Snipes is a private mediator. He had a 25-year career as an attorney in the U.S., Hong Kong and Singapore.

Gomes is an independent consultant specializing in data research and collection, statistical analysis, design study, and reports and presentations. She has assisted on various projects from substance abuse in troubled teens to the needs of elder care.

She is a former educator at Lahainaluna High School and a summer school instructor for Kamehameha Schools Maui.

*New gas station. The Maui Lani 76 and Mako's Mart in the Maui Lani Village Center was blessed last month.

Jim Yates, president and chief executive officer of Mid Pac Petroleum, the owners of the facilities, and Bob Kern, director of operations, were on hand for the blessing.

Mid Pac Petroleum operates six of 72 licensed 76 stations in the state. The company is a Hawaii-based petroleum marketer and distributor and is a wholly owned subsidiary of Koko'oha Investments Inc. and Grace Pacific Corp., its website said.

*Hana publishers. Hana publishers. A book published by Koa Books in Hana has won a Benjamin Franklin Silver Finalist Award for popular fiction by the Independent Book Publishers Association.

The book, "Daughters of Fire," was written by Tom Peek of Volcano, the Big Island. The awards from the nonprofit trade group in the U.S. book industry, recognizes excellence and innovation in independent publishing, a news release from Koa Books said.

More than a decade in its research and writing, Peek's book picks up Hawaii's story where James Michener left off with his "Hawaii."

"Daughters of Fire" is the 12th work from Koa Books, which was founded on Maui in 2005 by Arnie Kotler, who was publisher and editor of Parallax Press in Berkeley, Calif., from 1985 to 1999.

* Tides of Commerce is a business feature that will run from time to time with information on new businesses and awards and recognitions of Maui County businesses.

 
 
 

 

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