With the recent deaths of two female nene by speeding motorists on Crater Road, Haleakala National Park has taken a proactive approach to protecting the endangered Hawaiian goose by ordering large posters in seven languages with the message "Slow Down for Nene."
Polly Angelakis, chief of interpretation at Haleakala National Park, enlisted the assistance of graphic designer Robert Glick of Glick Design in Kahului for the posters, which were paid for by the park's nonprofit partner, Hawai'i Pacific Parks Association.
Glick designed and produced the 22-by-14-inch, full-color posters reminding motorists to slow down and be aware of the birds. The informational text is in seven languages: English, Spanish, French, German, Korean, Japanese and Chinese.
Robert Glick of Glick Design in Kahului designed this poster for Haleakala National Park after the deaths of two female nene by speeding motorists in the park.
A park law enforcement ranger had noticed that the bulk of people speeding in the park were from outside the U.S. and suggested information be posted in other languages, said Angelakis.
Glick came up with slogan "Slow Down for Nene," which was easily translatable, said Angelakis. Park staff added the brief educational information with guidance from park wildlife biologist Cathleen Bailey. Maui resident Lori Sablas worked with Glick to create the poster.
"We are working with the visitor industry to spread the word," said Angelakis. "Planning and a wider rollout of the poster was delayed due to the government shutdown, but we are back to being full speed ahead."
She will be meeting with Terryl Vencl, executive director of the Maui Visitors Bureau, this week to work out the specifics of the poster distribution. Poster requests have been received from Hawaii Volcanoes National Park on the Big Island, state agencies including the Department of Land and Natural Resources, and the Maui Drive Guide.
The first run of the poster was 290; additional printings are planned, said Angelakis.
Glick said that his company accepted the nearly $4,000 contract; he added that he discounted some of his services.
Simplicity and brevity were among the major design elements, he said, noting the key phrase of the poster is only four words.
The image shows nene on highway asphalt and includes a double-yellow line on the highway "to better illustrate the point, especially to the non-English speaking audience," he said.
Glick used natural colors, the browns, grays and ivory of the nene itself.
"We appreciate the opportunity to partner with Haleakala National Park and Hawai'i Pacific Parks Association in bringing this message forward to the visitor and resident communities in an effort to better protect this endangered bird, now and for future generations," said Glick.
The endangered nene is the world's rarest goose, the Haleakala National Park news release said. In the late 1700s, there were about 25,000 nene in Hawaii. Hunting and predators reduced the population to a mere 30 birds by 1952. Although their numbers have increased since that time, today there are fewer than 300 nene left in the park.
* Lee Imada can be reached at firstname.lastname@example.org.