Maui's hotel occupancy rate dropped 1.7 percentage points to 80.6 percent in February, compared with the same month last year, Hospitality Advisors reported this week.
The drop in occupancy was due in part to the Andaz Maui at Wailea's addition of 297 rooms to the Valley Isle's room inventory when it opened in September.
Meanwhile, Maui hotels set a February record for average daily room rate with $331.02, an 8.3 percent increase over the same month last year. And Maui hotels set an all-time monthly record for revenue per available room with $266.80, a 6.1 percent increase over February 2013.
Blowing sand forces beachgoers to evacuate Keawakapu Beach in South Maui on Tuesday morning. “We were joking that it would be good for exfoliating the skin,” said David Bird (second from right) of Victoria, British Columbia. “It’s a breezy day.” Maui’s hotel occupancy rate in February declined somewhat to 80.6 percent, Hospitality Advisors reported, but daily room rates and revenue per available room were up.
The Maui News / MATTHEW THAYER photo
Having both Maui's average daily room rate and its revenue per room benchmarks in record territory comes after the Hawai'i Tourism Authority reported that Maui County visitor arrivals were down 3 percent to 191,952 in February. The HTA also reported visitor spending dropped for Maui (1.1 percent), Lanai (16.8 percent) and Molokai (2.4 percent).
The Hospitality Advisors figures show that while there's some erosion of occupancy numbers, prices are holding up on Maui, especially for high-end hotels and resorts.
In Wailea, where the Andaz opening deepened the pool of available rooms, occupancy in February fell 4.3 percentage points to 83.8 percent. The occupancy rate for Lahaina, Kaanapali and Kapalua hotel rooms remained unchanged at 82.3 percent. "Other Maui" hotels saw occupancies fall 3.6 percentage points to 78.6 percent.
Statewide, hotel occupancy was at 84.8 percent, with an average daily room rate of $251.13 and a revenue per available room of $212.96.
Among the state's islands, Oahu had the highest occupancy rates with 89.6 percent in February, with Waikiki at 90.8 percent, the highest in the state, although off somewhat from the resort area's 91 percent occupancy a year earlier. Hospitality Advisors attributed Oahu's high occupancy rates to an increase in visitor arrivals for the domestic meetings, conventions and incentive markets. Oahu set a daily room rate record for February with $222.22 and an all-time record of $199.11 for revenue per available room.
Kauai's occupancy rate was 79.6 percent, down 22 percentage points from the same month last year; and the Big Island's rate was 76.5 percent, down 1.8 percentage points.
For average daily room rate and revenue per available room, Wailea led the state in February, with a daily room rate of $482.20, up nearly 10 percent from the same month last year, and with a room revenue figure of $404.08, up 4.5 percent.
Maui's "luxury class" average daily room rate was $553.19 in February, up 5.9 percent from a year earlier. But the revenue per available room for the same class was off 1.6 percent to $413.79.
Hospitality Advisors' hotel survey is compiled by STR Inc. The February survey included 162 properties representing 48,176 rooms, or 89.9 percent of all lodging properties with 20 or more rooms statewide.
For more information, go to www.hospitalityadvisors.com.
* Brian Perry can be reached at firstname.lastname@example.org.