Tiger Effect: Ratings jump 73 percent for final round of PGA Championship
The Associated Press
NEW YORK — There’s nothing like a late charge from Tiger Woods to juice the ratings of a major golf tournament.
CBS reached 8.5 million viewers Sunday for final-round competition at the PGA Championship from St. Louis, a whopping 73 percent increase from the 4.9 million people who watched the same tournament’s conclusion in 2017, the Nielsen company said.
Woods was the difference. The 14-time major champion, who has made a comeback following a fourth back surgery, was playing his best golf in years, leading to a second-place finish against champion Brooks Koepka.
Koepka may have won, but crowds and newspaper headlines followed Woods.
They were the best ratings for a PGA championship since 2009. Viewership peaked in the last half-hour of the tourney, when 12.3 million people were watching, Nielsen said.