Local Business / In Brief

New website for Shops at Wailea

The Shops at Wailea has unveiled a reimagined website, TheShopsAtWailea.com.

It features a responsive design, enhanced user-friendly browsing experience on all devices and detailed center information.

“We’re excited to unveil our new website. We designed the site with our customers in mind. The navigation is easy and intuitive, whether using a desktop, laptop or mobile device,” said Diana Whitt, vice president of The Shops at Wailea. “This new site will allow us to stay more connected to our visitors near and far and assist those traveling to Maui with their vacation plans.”

The new website has four main categories, allowing customers to access information at a glance. These are: shop, promotions, events and info. A “press” page is being added for announcements and news coverage.


Fork & Salad eyes California location

Fork & Salad, the Maui-based eatery, announced it plans to open its first Mainland location in Orange, Calif.

The Fork & Salad location, devoted to healthy, farm-to-table cuisine, will introduce the brand to the U.S. Mainland and serve as a training area for future franchise operators.

The new location is set to open at the end of this year.

“This marks a major step forward in our expansion plans,” said co-owner and co-founder Travis Morrin. “After carefully considering dozens of locations in Orange County, we decided the city of Orange was a fantastic fit.”

The new, 1,535-square-foot eatery will be located near Chapman University, he said. And, it will be in a historically restored building that features original brick construction from 1922 and open wood truss beams.

Fork & Salad was founded in 2016 by Morrin, Jaron Blosser and Cody Christopher.


Wharf’s Maui Ohana Treasures now open

Family-owned business Maui Ohana Treasures has opened its doors at The Wharf Cinema Center in Lahaina, according to an announcement.

Owner Yeong Mu has been living on Maui since 1993 and has been running two family businesses in West Maui for nearly 20 years. His wife, Jessica, owns JY Treasures at The Wharf and designs some merchandise.

Maui Ohana Treasures offers a selection of jewelry and accessories, Hawaiian print handbags, handmade ornaments and bracelets.

The store is located on the midlevel of The Wharf Cinema Center, next to Na Mea Maui. It’s open daily from 9:30 a.m. to 9 p.m.


QKC announces gift purchase month

The Queen Ka’ahumanu Center has launched a “Shop ’til you drop” promotion through Sept. 27.

Customers who spend $100 or more at any of center store in one day Monday through Thursday can bring their receipts to the Guest Service Desk and receive one complimentary Ka’ahumanu 6 movie ticket, valid for one regular admission.

For more information, visit queenkaahumanucenter.com or the Guest Service Desk.


Maui ‘Cookie Lady’ appears on ‘GMA’

The business start-up story of Mitzi Toro, owner of The Maui Cookie Lady, was featured recently on ABC television’s “Good Morning America” program.

She was featured on a segment titled “Maui school teacher turned cookie-prenuer.”

The news story highlighted how Toro began baking cookies to thank nurses at Maui Memorial Medical Center for taking care of her terminally ill father and how that quickly transformed into a cookie-making business.

The segment showed Toro’s unique cookie creations, including one named for Dwayne “The Rock” Johnson’s favorite, “Da Half Baked,” a 6-ounce cookie filled with an Oreo and Snickers candy. Also featured was actor and rapper Ludacris, who talked about how he rented a helicopter from Honolulu to fly to Maui just to meet the woman that makes his favorite cookie.

Earlier this year, The Maui Cookie Lady became the first Maui company to secure an account with GoldBely.com out of New York City. Last summer, Toro’s business landed a floor spot at Saks Fifth Avenue Waikiki, selling out her first shipment in a week.


* Local Business in Brief is published on the second Monday of the month and welcomes news releases regarding businesses in Maui County. To submit material contact citydesk@mauinews.com or (808) 242-6343.


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