Michael Keppel nominated for TIME Dealer of the Year award

The nomination of Michael Keppel, president and managing partner at Acura of Maui in Kahului, for the 2021 TIME Dealer of the Year award was announced Oct. 23 by TIME.

Keppel is one of a select group of 41 dealer nominees from across the country who will be honored at the 104th annual National Automobile Dealers Association Show being held virtually Feb. 9-11. The announcement of this year’s annual award was made by Viktoria Degtar, global chief revenue officer, TIME, and Doug Timmerman, president of Auto Finance for Ally Financial.

The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. Recipients are among the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Keppel, 70, was chosen to represent the Hawaii Automobile Dealers Association in the national competition — one of only 41 auto dealers nominated for the 52nd annual award from more than 16,000 nationwide.

“It has been my extreme pleasure to provide opportunities for advancement to hundreds of employees over the years,” nominee Keppel said. “To watch them grow their careers and their families has been one of the most gratifying experiences of my life.”

Over the years, Keppel has supported many local groups and organizations, including youth sports and high school graduation events. He has recently come to the aid of a local hospital during the COVID-19 crisis.

“Maui Memorial Medical Center experienced a shortage of personal protective equipment,” he said. “With the help of American Honda, we were able to deliver several cases of face shields to the hospital at the height of the pandemic.”

A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year. Three finalists will receive $5,000 for their favorite charities and the winner will receive $10,000 to give to charity.

In its tenth year as exclusive sponsor, Ally will also recognize dealer nominees and their community efforts by contributing $1,000 to each nominee’s 501(c)3 charity of choice. Nominees will be recognized on AllyDealer

Heroes.com, which highlights the philanthropic contributions and achievements of TIME Dealer of the Year nominees.

Keppel was nominated for the TIME Dealer of the Year award by fellow dealers in the Hawaii Automobile Dealers Association. He and his wife Karrie Ross live in Kahului and Honolulu. There are four children and 7 grandchildren.


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