Sentry donates over $500K to Maui nonprofits

More than a dozen Maui nonprofits benefitted from the 2021 Sentry Tournament of Champions, which surpassed $500,000 in yearly generated funds, tournament officials and representatives from Sentry Insurance announced last week.

Sentry Insurance Chief Marketing and Brand Officer Stephanie Smith, joined by Sentry Tournament of Champions officials, nonprofit representatives and Mayor Mike Victorino, announced that $526,760 was distributed to local community organizations at the J. Walter Cameron Center, one of the tournament’s official beneficiaries and home to Ka Lima O Maui, another one of the tournament’s partners.

“As title sponsor of the Sentry Tournament of Champions, we’ve made it our goal to increase the charitable dollars returned to Maui’s nonprofit organizations each year,” said Pete McPartland, Sentry chairman of the board, president and CEO. “This year’s results are fantastic — a 75 percent increase since we became title sponsor only four years ago.”

With this year’s donations, which mark the largest annual charitable impact figure raised by the event for the local community to date, the tournament has generated more than $7.5 million for community charities since it moved to Maui in 1999.

The designated beneficiaries of the 2021 event were: Boy Scouts of America, Friends of the Children’s Justice Center, Hale Makua Health Services, J. Walter Cameron Center, Ka Lima O Maui, Lahainaluna High School Foundation and Lahaina Junior Golf.

As a thank you to Chris Berman, who lives on Maui for much of the year and assisted in promoting the tournament, donations were also made to the Literacy Volunteers of Greater Waterbury, Conn., a favorite charity of Berman’s late wife.

Several other local nonprofits also benefitted from the tournament, including Friends of the Pu’u Kukui Watershed Preserve, First Tee of Maui, Whale Trust, Hui O Wa’a Kaulua, Love the Sea, Maui Preparatory Academy, Paia Community Center, Spare for Change and Kumulani Chapel.

The overall $526,760 donation also included: $20,000 in scholarships awarded by Sentry as part of its ongoing scholarship program for Maui public high school students to attend the University of Hawaii and its affiliated community colleges, $10,000 to the major complex areas of the Maui public school system as part of its mask design contest conducted by the company in conjunction with the tournament and $25,000 to the Maui United Way.

In addition to the money raised as part of the tournament, the Sentry Insurance Foundation made a separate $250,000 donation to the Maui Food Bank for emergency food box distributions.

In all, Sentry and the tournament’s support for charities on the island of Maui has totaled more than $1 million the past year.


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