Maui hotel performance ‘phenomenal’ in January

Maui County hotels reported double-digit gains in a key metric — revenue per available room — in January, leading a Hawai’i Tourism Authority researcher to use a superlative Thursday to describe the results.

“We anticipated January would be a good month for Hawaii’s hotels statewide given the additional airlift (available airline seats) coming into the state,” said Jennifer Chun, the authority’s director of tourism research. “Maui County’s results, particularly in the Wailea region, were phenomenal in January.”

Indeed, Wailea hotel revenue per available room skyrocketed 23.5 percent to $571.53, the highest in the state by far. Maui County’s room revenue figure was $345.06 last month, up 15.3 percent from the same month last year.

Statewide, room revenue was at $241.23, up 5.4 percent.

Revenue per available room rose 10.6 percent to $283.54 in the Lahaina-Kaanapali-Kapalua region. Room revenue for “other Maui County” climbed 20.5 percent to $422.81.

Room revenue on Oahu was $199.05, down 2.2 percent. Big Island hotels reported room revenue gains of 7.5 percent to $231.56, and Kauai hotels’ room revenue was $244.59, up 9.9 percent.

Maui County hotels’ average daily room rates were up across the board: up 21.7 percent to $662.03 in Wailea, up 8.5 percent to $355.75 in Lahaina-Kaanapali-Kapalua and up 19.2 percent to $534.04 for “other Maui County.” Maui County’s average rate increased 13.5 percent to $434.22.

The statewide average room rate rose 4.9 percent to $295.16. Oahu’s average rate was down 2.5 percent to $239.42. The Big Island’s rate grew 7.9 percent to $287.37, and Kauai’s rate went up 8.9 percent to $303.78.

Maui County hotels also posted gains, though in low single digits, for hotel occupancies in January. The county overall saw occupancies increase 1.2 percentage points to 79.5 percent. Wailea’s occupancies were up 1.2 percentage points to 86.3 percent. Lahaina-Kaanapali-Kapalua’s occupancies grew 1.5 percentage points to 79.7 percent, and “other Maui County” hotels reported an increase of 0.9 percentage point to 79.2 percent.

Statewide, occupancies were up 0.4 percentage point to 81.7 percent. With the most hotel rooms in the state, Oahu reported occupancy rates of 83.1 percent in January, nearly level with a 0.2 percentage-point increase. Hawaii island hotels saw occupancy rates fall slightly, 0.4 percentage point, to 80.6 percent, and Kauai’s occupancies were up 0.7 percentage point to 80.5 percent.

The tourism authority said January was a “soft” month for hotels in Waikiki, where properties reported revenue per available room of $198, down 2.9 percent; average daily room rates of $236, down 2.5 percent; and occupancies of 84 percent, down 0.4 percentage points.

For more information, go to www.hawaiitourismauthority.org/research/research/infrastructure-research/.

* Brian Perry can be reached at bperry@mauinews.com.