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HTA: Maui occupancy drops, room rates up in November

Wailea turned in its usual best-in-state performance tallies

Beachgoers are shown lounging in front of the Grand Wailea in March. Wailea turned in its usual tbest-in-state performance for both November and the year to date. The South Maui resort area saw hotel occupancy increase 2.6 percent to 86.4 percent last month. The Maui News / MATTHEW THAYER photo

Maui County hotels saw occupancy rates dip 1.5 percent to 73.6 percent in November, compared with the same month last year, while average daily room rates rose 6.4 percent to $334.80 and revenue per available room increased 4.3 percent to $246.46, the highest among counties statewide, according to a report by the Hawai’i Tourism Authority.

For the year’s first 11 months, occupancy was down 0.8 percent to 76.4 percent in Maui County, average room rates were up 9.7 percent to $375.52 and room revenue grew 8.6 percent to $286.99, all compared with the same period last year.

Breaking down the hotel performance numbers by region, Wailea turned in its usual top-of-the-state performance for both November and the year to date.

In November, Wailea saw hotel occupancy increase 2.6 percent to 86.4 percent. For comparison, Oahu “upper upscale” hotels reported 82.3 percent occupancy in November (down from 88.3 percent in November 2017) and Oahu “mid-scale” and “economy” was at 80.2 percent for the month (down from 85.7 percent).

Also for the month, Wailea hotels reported that their average daily room rates rose 2.1 percent to $498.73 and revenue per room went up 5.2 percent to $430.95.

On the other end of the price spectrum, average hotel rates in Lahaina, Kaanapali and Kapalua were up 9.5 percent (the highest percentage increase in the state for the month) to $282.43. West Maui hotels reported room revenue was up 3.5 percent to $200.11.

For the year, occupancy rates, daily room rates and room revenue were higher across the board for county hotels and resorts.

Statewide, hotels reported no growth in revenue per available room, modest growth in average daily room rates and a decrease in occupancy in November.

For the tourism authority, STR Inc. surveyed 166 properties with 48,028 rooms, or 90.3 percent of all lodging properties with 20 rooms or more in the islands. The survey excluded small bed-and-breakfast operations, youth hostels, single-family vacation rentals, cottages, individually rented vacation condominiums and timeshare units no longer available for hotel use.

To view the report, go to www.hawaiitourismauthority.org/media/2852/hta-november-2018-hawaii-hotels-performance.pdf.

* Brian Perry can be reached at bperry@mauinews.com.

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