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Maui County vacation rentals, hotels top in state for October

Visitors Vincenzo Salto and Corinne Litschi share an affectionate moment while surveying the rugged pali coastline earlier this month. The couple from Zurich, Switzerland, said they were on their way to Lahaina after an impressive visit to Iao Valley. When asked if they found Maui to be a romantic place, they said they had only been here for two days and weren’t sure yet. This photo was taken Nov. 12. Maui County vacation rentals and hotels led the state in occupancy and room revenues in October. The Maui News / MATTHEW THAYER photo

The vacation rental and resort businesses in Maui County flourished and continued to pace the state, two Hawaii Tourism Authority reports released last week showed.

Maui County had the largest vacation rental supply of all four counties at 323,000 unit nights, an increase of 28.8 percent compared to a year ago. Unit demand was 255,000 unit nights, resulting in 79 percent occupancy with an average daily rate of $224.

In HTA’s “Hawaii Hotel Performance Report and Hawaii Timeshare Quarterly Survey Report,” a vacation rental unit is defined as the use of a rental house, private room in a private home or shared room/space in a private home. The report also does not determine or differentiate between units that are permitted or unpermitted.

By region, Wailea had 73.7 percent occupancy with 153,072 total units in October, up 7.4 percentage points year over year. The number of available units grew 27.6 percent in the region during the same period. The average daily rate was $214.11, up 8.5 percent and the second highest among regions tracked in the state.

The highest average daily rate was in the Lahaina/Kaanapali/Napili/Kapalua region at $250.99, up 13.3 percent compared to October 2018. The state average daily rate for vacation rentals was $191.76, more than $50 less a night than in the west side region.

Occupancy for the region was up 2.2 percentage points to 77.8 percent. There were 131,778 units, up 35.6 percent year over year.

Statewide, vacation rental occupancy rate was 72.6 percent in October, up 4.1 percentage points from 2018.

For Maui County, vacation rental occupancy was slightly higher that the hotels’ 76.3 percent. The average daily rates for resorts was higher than vacation rentals by nearly $100 a night at $329.

Among Hawaii’s four counties, Maui County hotels led the state in revenue per available room or RevPAR at $251, up 9.9 percent, with average daily rates up 4.3 percent and occupancy up 3.9 percentage points in October.

The “Hawaii Hotel Performance Report” released Thursday by the HTA showed the occupancy, average daily room rate and RevPAR by region for Maui County:

• Wailea. 86.9 percent (up 1.2 percentage points), $489.88 (up 6 percent), $425.80 (up 7.6 percent).

• Lahaina/Kaanapali/Kapalua. 73.8 percent (up 3.2 percentage points), $282.36 (up 4 percent), $208.49 (up 8.6 percent).

• Other Maui County. 79.3 percent (up 4.7 percentage points), $382.80 (up 4.2 percent), $303.74 (10.8 percent).

Statewide in October, occupancy was 79.1 percent, up 2 percentage points; room rates rose 1.7 percent to $253 a night and RevPAR was $200, up 4.3 percent.

Hawaii hotel room revenues for the month statewide grew 3.8 percent to $333.8 million, which is $12.2 million higher than last year. Room demand was up 2.1 percent to 1.3 million rooms, with supply 0.5 percent lower compared to a year ago.

Several hotel properties across the state were closed for renovation or had rooms out of service for renovation during October, often referred to as a shoulder month between the busy summer and winter vacation seasons.

HTA’s Tourism Research Division issued the report’s findings utilizing data compiled by STR Inc. The survey encompassed 158 properties and 46,496 rooms, or 86.5 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including full service, limited service and condominium hotels.

* Lee Imada can be reached at leeimada@mauinews.com.