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Tickets go on sale for Sentry Tournament of Champions’ 25th anniversary at Kapalua

A large gallery watches Rory McIlroy tee off on the Kapalua Plantation Course’s 14th hole during the second round of the Sentry Tournament of Champions on Jan. 4, 2019. Tickets for next year’s tournament, set for Jan. 5-8, are currently on sale. The Maui News / MATTHEW THAYER photos

Max Novena marked his third month of living on Maui on Thursday.

The small anniversary came a day after tickets went on sale for the Sentry Tournament of Champions, which will mark a more significant anniversary when it arrives Jan. 5-8, 2023 — 25 years at the Kapalua Plantation Course.

“We’re honored and so excited to be celebrating 25 years on Maui at the Plantation Course at Kapalua,” Novena, the event’s new executive director, said Thursday via phone. “And it’s a really exciting week with the start of the FedEx Cup playoffs to also be going on sale with tickets to the 2023 Sentry Tournament of Champions.”

The winners-only event, which annually begins the calendar year for the PGA Tour schedule, will become the first event on the official tour schedule in 2024, it was announced in June.

Novena said the TOC is able to offer several different options in which to watch the event that features one of the best fields in golf and recently had its prize purse boosted to $15 million — up from $8.2 million in 2022 — making it one of the top paying events on the tour.

Spectators watch players putt on the first green at the Kapalua Plantation Course on Jan. 4, 2019.

“It’s really about the experiences that we can provide,” Novena said. “We want to welcome people from all walks of life, all parts of the community, certainly our fans and our corporate partners.

“So, we’re humbled by the opportunity to offer a really special kama’aina option to the families that are local to Maui and Hawaii, so they can enjoy the tournament at an incredible value,” Novena said. “Then we also have some really interesting opportunities and programs for folks that want to host customers or prospects or spend time with colleagues.”

Novena added that the pro-am on Jan. 4 is nearly sold out. That event routinely brings notable sports personalities and celebrities to participate.

“The reception that we’ve gotten from the community in that regard has been off the charts,” Novena said. “I would suggest that the Sentry Tournament of Champions pro-am is one of, if not the best pro-am experience on the entire PGA Tour.

“There are so many different experiences, both golf-focused as well as on-island focused. I think that’s one of the reasons we experienced so much success with the pro-am.”

A daily grounds ticket gives fans access to the course, beginning at $25 for Wednesday’s pro-am, $60 for Thursday, $60 for Friday, $65 for Saturday and $75 for Sunday.

Fans are reminded that up to two children ages 15 and under are admitted free with every ticketed adult (applies to grounds access only).

The Sentry Tournament of Champions will once again offer a kama’aina ticket option that provides discounted tickets to Hawaii residents, starting at $15 for Wednesday, $40 for Thursday, $40 for Friday, $50 for Saturday and $50 for Sunday.

Spectators can also take in the event from under the banyan tree at the Banyan Club, which is located near the main fan entrance on the par-3 eighth hole. Along with grounds access, this venue offers exclusive seating around the No. 8 green as well as a tented area with a variety of seating and large TVs to show all the action throughout the course.

Tickets to the Banyan Club (including grounds access) start at $40 on Wednesday, $75 on Thursday, $75 on Friday, $100 on Saturday and $100 on Sunday. There is also a weekly ticket option (Wednesday through Sunday) for $300.

The Lanai on 18 gives fans a different vantage point from the 18th fairway to watch the action unfold on the iconic finishing hole. The covered venue features upgraded restrooms and food and beverage for purchase.

The Lanai on 18 tickets start at $150 on Thursday, $150 on Friday, $175 for Saturday and $200 for Sunday, or a weekly ticket (Thursday through Sunday) for $525.

The Aloha Club is the exclusive venue perched on the 18th green, providing the best views of the finishing hole, an exclusive food and beverage experience, and preferred parking for all ticket purchasers.

This covered venue features an extensive drink rail and seating. Aloha Club tickets are available at $1,750 per ticket, which is good Thursday through Sunday.

For more information about the 2023 event, visit sentrytournamentofchampions.com.

* Robert Collias is at rcollias@mauinews.com.

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