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Coon Brothers Inc. hosts 26th annual Lanai turkey giveaway

Jim Coon (pictured), along with his brother Rand, started the Lanai Turkey and Rice Giveaway 26 years ago.

On Nov. 23, more than 3,000 Lanai residents attended the 26th annual Lanai Turkey and Rice Giveaway, hosted by the Coon Brothers. Guest of honor Lt. Gov. Josh Green also attended, in addition to public servants of Maui County’s police and fire stations on Lanai. The two-hour event provided more than just a 12-pound turkey and 10-pound bag of rice to each family on the island — it brought connectivity, support and encouragement. Local nonprofits and government agencies hosted tables on-site to educate interested Lanai residents on the resources they have available for the community.

“This is my favorite day of the year” said Jim Coon, who, along with his brother Rand, started this annual event 26 years ago. “The Lanai community is special and the families that make up this community are very dear to us” Coon continued. “Hosting this unique island tradition brings us great joy and the chance to show our gratitude and aloha to each person here.”

Jim and Randy Coon, of Coon Brothers Inc., started this tradition back in the early 1990s as a way of bringing the Lanai community together and helping out families who might not have the time or resources to purchase a turkey from Maui. As the years passed and the tradition grew, several companies from other islands have come together in order to help contribute to the event. The Maui Hotel and Lodging Association has been partnering with the Coon Brothers and distributing rice to Hawaii’s rural communities since 2009. Additional 2019 event partners included Young Brothers, Manele General Store, Lanai City Service and Trilogy Excursions.