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Na Hoaloha ‘Ekolu recognized for Adopt-A-Highway participation

Kawika Freitas, director of public and cultural relations for Na Hoaloha ‘Ekolu, receives the No Ka Oi Highway Hui Award in recognition of the restaurant group’s longstanding dedication to the Adopt-A-Highway program. — Photo courtesy Na Hoaloha ‘Ekolu

Maui restaurant group Na Hoaloha ‘Ekolu recently received the No Ka Oi Highway Hui Award from the state Department of Transportation Highways Division-Maui District in recognition of the group’s longtime participation in the department’s Adopt-A-Highway program and the many volunteers who helped pick up trash along a 2-mile stretch of Honoapiilani Highway in Olowalu.

Na Hoaloha ‘Ekolu is the parent company of Old Lahaina Luau, Star Noodle, Aloha Mixed Plate and Leoda’s Kitchen and Pie Shop.

Kawika Freitas, director of public and cultural relations for Na Hoaloha ‘Ekolu, said the company’s participation in community programs like Adopt-A-Highway is an expression of its Hawaiian values.

“We do this regularly to get involved with the community and the employees really look forward to these events,” he said.

Due to COVID-19, Adopt-A-Highway cleanup events have been temporarily suspended and will resume after the public health situation has improved. Normally, participants in the public service program commit to adopting a 2-mile portion of a state highway for a minimum of two years, pick up litter on their section of the highway at least four times per year and undergo safety training before each cleanup event.

The quarterly No Ka Oi Highway Hui Award recognizes and celebrates groups that have continually met and/or exceeded the requirements of the Adopt-A-Highway program.

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