Front Street cosmetics salespeople show an ugly face to visitors

McKelvey resolutions aimed at aggressive tactics; vendors say they follow the rules

Passers-by receive samples from Adore Me Maui in this photo taken late last month. There are six cosmetic stores located along the historic Front Street. -- The Maui News / DAKOTA GROSSMAN photo

Shopping in historic Lahaina town has become uncomfortable as cosmetic vendors aggressively try to sell their products on the narrow sidewalks, according to residents and visitors.

The complaints have led West Maui state Rep. Angus McKelvey to introduce resolutions in the Legislature calling for Maui County to ban predatory cosmetics stores from doing business in Lahaina. The measures describe the marketing practices as disrespectful, inconsiderate and aggressive, and that they “negatively affect the health, safety and welfare” of the community.

Resolutions have been passed by the House and referred to Senate committees.

Regulating cosmetics stores and their sales practices is a county responsibility, and in 2015 the county and the stores signed a memorandum of understanding.

The agreement essentially said that salespeople may communicate and offer samples to passersby on public property as long as they remain on private property. The storefront door is considered the boundary for salespeople.

Reports of aggressive tactics by cosmetics salespeople has led state Rep. Angus McKelvey of West Maui to shepherd a resolution through the Legislature this session to urge Maui County to put a stop to these sales practices. -- The Maui News / DAKOTA GROSSMAN photo

McKelvey was critical of the agreement, calling it “weak,” poorly regulated and constantly violated.

Donna Mestrich, the managing director of Andrew Shoemaker Photography gallery on Front Street, said that she sees “people going out of their way to not walk down the street where they are conducting business.”

“I hear tourists complaining all the time about them, and how they don’t even want to come into our town of Lahaina because of that,” Mestrich said in her testimony on the resolutions in the Legislature. “I personally have been accosted many times by them and also go out of my way to avoid the street they are on.”

The practices concern businesses neighboring the cosmetic stores. Josh Fukagawa, service manager at Kimo’s restaurant on Front Street, said late last month that the growth in predatory cosmetics sales is “deterring customers from coming in.”

“This type of aggressive behavior and type of multiple businesses of this nature gives the feel that you are in a big city and not on a Hawaiian island,” said Maui visitor Lizette Chadwick in her written legislative testimony. “They are very, very aggressive and seem to block out what you are telling them. I have had them even take steps to follow me past their storefront.”

County spokesman Chris Sugidono said that the county and police have not received any complaints recently and do not have increased enforcement proposals in the works. Police and Planning Department officials make frequent checks to ensure vendors are complying with the settlement and with Historic District zoning laws.

“They may not grab a person, but they can offer them samples, which includes extending an arm out from where the employee is standing to hand the sample out,” Sugidono said.

“If someone, a cosmetics store or other commercial enterprise,” were to grab someone on the sidewalk, “then it would be a zoning violation that the Planning Department can enforce,” he said.

Zoning inspectors can issue citations for acts of predatory cosmetics sales in the Lahaina Historic District, Sugidono said. According to the Maui County Code, violations in a Historic District could result in fines of as much as $1,000 a day.

McKelvey said that there needs to be a crackdown on violators of Historic District zoning laws, which he hopes would incentivize landlords to address their tenants’ actions.

“I think people are sick and tired of not seeing an attempt. That’s the key word, attempt, to take public and strong action against (aggressive vendors),” he said in an interview earlier this month. “The amount of (cosmetic) stores have grown exponentially since the very beginning. The exact count, I can’t tell you, but there are several.”

Most employees of the cosmetic stores in Lahaina town declined to comment during a visit late last month by The Maui News to Front Street.

The exception was Oree Klachkin of Prestige Ocean Beauty, who said that there is a misconception about their sales techniques. Their employees are following the law and support local businesses.

“We are very nice all the time on the streets,” said Klachkin. “We’re just trying to provide for our families and for ourselves, so sometimes it seems aggressive, but it’s not. It’s how we work. . . . We work hard, but we always try to be polite to people.

“We never push somebody inside, we never grab anybody on their hands. We try to respect the street and whatever Front Street asks us to do.”

Klachkin did not want to be negatively labeled by what other stores are doing.

McKelvey said his resolution is attempting to “put a spotlight on the issue on Front Street.”

“It’s going to take public pressure, media and exposure of the problem,” McKelvey said. “We’re going to find a way to get it done.”

The Maui Police Department said that those who experience or witnesses predatory behavior should document the incident and contact MPD’s nonemergency number at 244-6400.

* Dakota Grossman can be reached at