Two visitor reports show strong November for Maui County

County led the state in revenue per room, average daily rate

Kihei’s Kamaole II Beach Park is packed with people last December. The Maui News / MATTHEW THAYER photo

The Maui News

Two visitor gauges reported a strong November as 2019 draws to a close, marking another year of growth in the industry.

Maui County led the state in revenue per available room at $265, up 7.7 percent from last November, and average daily rate, $354, up 5.8 percent, the Hawaii Tourism Authority’s Hotel Performance Report released last week showed. The county’s occupancy was 74.9 percent, up 1.3 percentage points.

Properties in Wailea, where there are a number of luxury resorts, had room revenue of $444, up 3 percent, with increases in room rates as well, up 7.5 percent to $536. This offset lower occupancy 82.8 percent, off 3.6 percentage points, for the region.

The Lahaina/Kaanapali/Kapalua region, the county’s largest in terms of rooms, logged room revenue of $215, up 7.6 percent from November 2018, and room rates of $299, up 5.8 percent. The occupancy rate was 72 percent, up 1.2 percentage points.

Properties in the other regions of Maui County had a revenue total of $328, up 7.4 percent; room rates of $418, up 5.5 percent; and occupancy of 78.5 percent, up 1.4 percentage points.

Maui County hotels generated nearly $100 million in revenue in November.

For the first 11 months, Maui County hotels topped totals from 2018 — revenue, $300, up 4.2 percent; room rates, $386, up 2.6 percent; and occupancy, 77.7 percent, up 1.2 percentage points.

The room revenues in the county are about $100 more per room than the other three counties with daily room rates $100 to $140 a night higher.

Vacation rentals in Maui County had an even higher occupancy rate than hotels, 75.9 percent, which was actually 3.8 percentage points lower than last November. The daily room rate was $220, up 2.9 percent.

Maui County unit demand rose 26.5 percent compared to last November.

Maui County also had the highest rental supply of all four counties with 304,000 unit nights — up 32.9 percent from November 2018. A vacation rental is defined as the use of a rental house, private room in private home or shared room/space in private home.

The HTA’s Vacation Rental Performance Report, released Monday, did not have 11-month data.

The vacation rental report includes data for properties that are listed on Airbnb, Booking.com, HomeAway and TripAdvisor. For November, the report included data for 34,058 units, representing 59,635 bedrooms in the Hawaiian Islands.

The Hawaii Hotel Performance Report is produced using hotel survey data compiled by STR. For November, the survey included 168 properties representing 48,185 rooms, or 89.6 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including full service, limited service and condominium hotels.


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