County in top 3 worldwide for revenue, rates, occupancy in 2019

Revenue per room up 5.8% over 2018

Maui County hotels ranked in the top three in “sun and sea destinations” worldwide in revenue per available room, average daily room rates and occupancy in 2019, the Hawaii Tourism Authority reported Thursday.

Maui County’s revenue per room was $310.19, up 5.8 percent over 2018, third best in the world behind French Polynesia, $392.73, and the Maldives, $356.15.

The county also was third in average daily rates, $399.43, up 3.4 percent, behind French Polynesia, $566.13, and the Maldives, $542.44.

All four Hawaii counties topped the occupancy category. Maui was second with 77.7 percent, up 1.7 percentage points; Oahu was first with 84.2 percent.

Other destinations in the survey included Aruba, Fiji, Phuket, Bali and Cancun.

By region in Maui County in 2019 (room revenue, daily rates and occupancy):

• Wailea. $546.83 (up 7.4 percent), $618.32 (up 5.7 percent), 88.4 percent (up 1.3 percentage points).

• Lahaina/Kaanapali/Kapalua. $255.38 (up 5.6 percent), $334.03 (up 3.6 percent), 76.5 percent (up 1.5 percentage points).

• Other Maui County. $379.74 (up 5.9 percent), $479.58 (up 3.2 percent), 79.2 percent (up 2 percentage points).

The supply of hotel rooms in Maui County stayed about the same in 2019, 4,612 rooms. down 20 rooms on the west side compared to 2018.

In December, Maui County hotels reported the highest revenue of all four counties at $415, up 18.4 percent from 2018, which was supported by increases in both daily room rates to $540, up 7.7 percent, and occupancy, 76.8 percent, up 6.9 percentage points.

The luxury resort region of Wailea reported room revenue of $760, up 18.7 percent, and growth in daily rates to $890, up 13.7 percent, by far the highest of any region in the state in both categories. Wailea also had occupancy of 85.4 percent, up 3.6 percentage points.

Other regions did well in December as well. Lahaina/Kaanapali/Kapalua logged revenue of $318.69 (up 19.3 percent), room rates of $423.76 (up 6.6 percent) and occupancy of 75.2 percent, (up 8 percentage points). For Other Maui County, the category had $533.16 revenue (up 16.9 percent), $677.52 room rates (up 8.7 percent) and 78.7 percent occupancy (up 5.5 percentage points).

The Hawaii Hotel Performance Report is produced using hotel survey data compiled by STR Inc., which generally excludes properties with under 20 lodging units, such as small bed-and-breakfasts, youth hostels, single-family vacation rentals, cottages, individually rented vacation condominiums and sold timeshare units no longer available for hotel use. For December, the survey included 166 properties representing 46,980 rooms, or 87.6 percent of all lodging properties with 20 rooms or more in Hawaii, including full service, limited service and condominium hotels.

* Lee Imada can be reached at leeimada@mauinews.com.


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