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Maui County hotel room revenues and occupancy decline in August

All counties had seen improvements in July

The Marriott Maui Ocean Club in Kaanapali is pictured in August. Maui County hotels made $18 in revenue per available room in August, the lowest among all counties for the fourth consecutive month. Hotels in Lahaina, Kaanapali and Kapalua brought in $4.31 per room. The Maui News / COLLEEN UECHI photo

The typically strong summer months ended quietly for Maui County’s hotels as they closed August with the lowest revenue per room and lowest occupancy rates among all counties for the fourth consecutive month.

Maui County hotels made $18 per available room in August, a 94.2 percent decline compared to the same time last year, while Oahu led all counties with $42 per room, down 81.4 percent from last year. Hawaii island hotels collected $34 per room, down 85.1 percent, while Kauai hotels brought in $28 per room, a decrease of 86.7 percent, according to a Hawaii Tourism Authority report released Friday.

Statewide, revenue per room was $34 in August, 85.9 percent less than the same time last year, the report said. Hotel room revenues across Hawaii dipped 92.1 percent to $32.3 million from $408.4 million a year ago. Room supply dropped to 941,200 room nights — down 43.8 percent — and room demand to 204,400 room nights — down 85.5 percent.

Maui County’s occupancy rate of 8.6 percent in August — down 69.4 percentage points from last year — was the lowest among the counties. Oahu had the highest occupancy at 26.8 percent, a decline of 62.2 percentage points, while Hawaii island’s occupancy was 26.1 percent, a 54.9 percentage point decline, and Kauai’s was 16.8 percent, down 56.9 percentage points.

Statewide, occupancy fell 62.4 percentage points from last year to 21.7 percent in August.

Maui County also had the highest average daily rates statewide at $207; rates on Kauai were $165, followed by Oahu at $157 and Hawaii island at $130. Statewide, daily rates were $158.

After the 14-day interisland quarantine was lifted June 16, hotel revenues and occupancy rates for all counties jumped in July. However, a partial quarantine was reinstated for travel to Neighbor Island counties on Aug. 11. Hawaii remains under a 14-day trans-Pacific quarantine but has plans to launch a pre-travel testing program on Oct. 15 that will allow travelers to bypass quarantine if they can offer proof of a negative COVID-19 test within three days of their flight.

Since falling to $13 in revenue per available room in April, Maui County hotels have seen some improvements, climbing to $15 in May, $16 in June and $25 in July, all statewide lows. Occupancy has wavered, going from 11 percent in April to 12.6 percent in May, 7.2 percent in June, 12.1 percent in July and 8.6 percent in August.

Hotels in Lahaina, Kaanapali and Kapalua brought in the least revenue of all reporting areas of Maui County with $4.31 per room, a 98.3 percent decrease over the $248.52 they typically made at the same time last year. Occupancy was down 72.8 percentage points to 3.5 percent.

Hotels in other areas of Maui County made $33.88 per room, a 91.1 percent decrease from the $379.17 they collected last year. Occupancy declined 65.4 percentage points to 14.7 percent.

The report has not included data from Wailea in months, as many resorts in the area are still closed.

* Colleen Uechi can be reached at cuechi@mauinews.com.

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