Maui County tops state in revenue per hotel room for month of November

County saw rise in occupancy, rates, revenue last month

The Kapalua coastline is pounded by large waves earlier this month. As tourism picks up, more and more of the units that have recently sat empty may soon host guests again. The Maui News / MATTHEW THAYER photo

Maui County led the state in revenue per hotel room in November, more than doubling what it made per room the month before as tourism slowly returns under the state’s pre-travel testing program.

Hotels in Maui County made about $76 per hotel room — up from $32 in October — surpassing Kauai at $60, Hawaii island at $44 and Oahu at $38, following months of lagging behind the other islands in terms of occupancy and revenue.

All county markets saw an increase from October, when Kauai hotels were making $45 per room, Oahu hotels were earning $35, Maui County hotels were bringing in $32 and Hawaii island hotels saw $28 per room.

Maui County’s marked improvement came on the heels of the highest average daily rate in the state at $375, an increase of 4.2 percent over the same time last year and the only county to see higher daily rates in November compared to the same time last year, according to Hawaii Tourism Authority data released Monday. Hawaii island had the second-highest average daily rate at $217, down 11 percent from the same time last year, while Kauai’s rate of $215 was a 13.2 percent decline and Oahu’s rate of $167 was a 26.7 percent drop.

Occupancy rates also improved in Maui County, rising to 20.2 percent in November, up from October when just 14.2 percent of hotel rooms were full, the lowest among all four counties.

Maui County still ranked last in November but was only slightly behind Hawaii island’s 20.4 percent, Oahu’s 22.6 percent and Kauai’s 28 percent.

Wailea saw the biggest improvement of Maui’s hotel and resort areas, going from reporting virtually no occupancies in October to 24.9 percent in November, likely spurred by the reopening of largescale resorts like the Grand Wailea and the Four Seasons, both of which resumed operations last month.

The Lahaina-Kaanapali-Kapalua area climbed from 6 percent in October to 14.8 percent in November, while other areas of Maui County remained stable with 26.1 percent occupancy in October and 26.6 percent last month.

Hotel occupancy rates statewide have gone up since the state started allowing trans-Pacific travelers to bypass the 14-day quarantine with proof of a negative COVID-19 test, though they’re still far lower than in pre-pandemic times. In November 2019, occupancy rates in Maui County were 75.1 percent, including 84.3 percent in Wailea, 72 percent in the Lahaina-Kaanapali-Kapalua area and 78.9 percent in other areas of Maui County.

Revenue per room in November 2019 was $206 statewide, with average daily rates of $261. In Maui County, revenue per room was tops in the state at $270, as were average daily rates at $360.

In November this year, hotel room revenues statewide fell to $70.6 million, a decline of 78.8 percent compared to the same time last year. Revenue per room decreased 75.4 percent to $51, while average daily rate fell 12 percent to $230 and occupancy tumbled 57 percentage points to 22.1 percent.

* Colleen Uechi can be reached at cuechi@mauinews.com.


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