Entrepreneurs, UHMC students collaborate
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Four entrepreneurs from Maui Economic Opportunity's Core Four business planning series worked with 23 University of Hawaii Maui College graphic design students on a Las Vegas-style trade show project that culminated on May 12.
The project provided the entrepreneurs with logo and marketing concepts and gave students in the Introduction to Graphic Design course a chance to gain real-world graphic design experience.
In April, students signed up to work with one of the four businesses with the goal of creating a logo and three promotional items for a fictitious Las Vegas trade show. They built a design brief, discussed logo concepts and other marketing ideas with the businesses and researched vendors and pricing for the final presentations.
The "We're Goin' to Vegas!" project concluded with a virtual "Shark Tank"-style, three-minute presentation pitch. The students presented their designs and promotional materials to UH-Maui College Creative Media instructors, MEO representatives and the four entrepreneurs.
The next Core Four 10-class series runs on Zoom from 5 to 7 p.m. on Tuesdays and Thursdays from July 6 to Aug. 5. The cost is $50 and scholarships are available.
For more information, visit meoinc.org or call 249-2990.