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Maui County hotels top state in revenue despite lowest occupancy

Lodgings across state continue to surpass 2021 levels

Maui County hotels continued to lead the state in room revenue and daily rates despite the lowest occupancy of the four counties in February.

Hawaii hotels statewide reported substantially higher revenue per available room, average daily rate and occupancy last month compared to February 2021, according to the Hawaii Hotel Performance Report released by the Hawaii Tourism Authority last week.

Room revenue for Maui County hotels was $403, up 185.2 percent compared to February 2021, with an average daily rate of $583, up 30.9 percent from February 2021, and occupancy of 69 percent, which is an increase of 37.3 percentage points compared to 2021.

In February, domestic passengers still had to follow Hawaii’s Safe Travels program that allowed travelers to bypass quarantine they were up to date on their COVID-19 vaccinations or provided a negative COVID-19 pre-travel test. The requirement ended for domestic travelers on Friday.

Passengers arriving on direct international flights were subjected to federal U.S. entry requirements which included proof of an up-to-date vaccination document and negative COVID-19 test result taken within one day of travel, or documentation of having recovered from COVID-19 in the past 90 days, prior to their flight.

In February, Maui’s luxury resort region of Wailea had revenue per available room of $570, an increase of 150.9 percent versus February 2021, while average daily rate increased 11.9 percent year over year to $840 and occupancy went up by 37.6 percentage points to 67.9 percent.

Similarly to the increasing trend, the Lahaina/Kaanapali/Kapalua region had room revenue of $358 (an increase of 241 percent over February 2021), average daily rate at $524 (up 43.8 percent) and occupancy of 68.3 percent (up 39.5 percentage points).

According to the report, Hawaii hotel room revenues statewide were $393.7 million, a 244 percent increase from February 2021. Room demand was 1.1 million room nights and room supply was 1.6 million room nights. When compared to February 2019, statewide room revenue and average daily rate were higher in February 2022, and occupancy was lower.

Hotels on the island of Hawaii reported room revenue of $314 in February, a 226 percent increase from February 2021, with average daily rate at $403, which is a 47 percent increase, and occupancy of 77.9 percent, up 42.6 percentage points.

Kauai hotels earned room revenue of $294, a 491 percent increase compared to February 2021, with average daily rate at $375, up 102.5 percent, and occupancy of 78.3 percent, up 51.5 percentage points.

Oahu hotels reported room revenue of $168, a 239.9 percent increase compared to February 2021, with average daily rate at $236, up 39.4 percent, and occupancy of 71.2 percent, up 42 percentage points.

For February, the survey included 148 properties representing 46,796 rooms, or 84.3 percent of all lodging properties with 20 rooms or more in Hawaii, including full service, limited service and condominium hotels.

The February survey included 76 properties on Oahu representing 29,092 rooms (94.9 percent); 40 properties in the County of Maui, representing 9,631 rooms (72.6 percent); 16 properties on the island of Hawaii, representing 4,887 rooms (69.7 percent); and 16 properties on Kauai, representing 3,186 rooms (69.3 percent).

* Dakota Grossman can be reached at dgrossman@mauinews.com.

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