Maui hotels were tops in revenue, last in occupancy in July
Report shows less of a summer travel surge than last year
Maui County hotels in July bested their pre-pandemic levels in revenue per available room and average daily rate — which continues to hover around $1,000 in Wailea — but still lagged in occupancy rates achieved in 2019.
July figures also showed some drops this summer in Maui County compared to the surge of tourists that rushed to the state last year.
According to the Hawaii Tourism Authority’s July 2022 Hawaii Hotel Performance Report, Maui County led all counties in July with a revenue per available room of $488, which is 3 percent less than the same time in 2021, but 36.3 percent higher than in 2019.
The average daily room rate in July was $688, which is 11.9 percent higher than in July 2021, and 59 percent higher than July 2019.
Occupancy in July in Maui County was 70.9 percent, down 10.9 percentage points from July 2021 and down 11.8 percentage points since July 2019, according to the recent report.
Maui County had the lowest occupancy rates across the state in July, with Oahu at 86.3 percent, Hawaii island with 78.3 percent and Kauai at 85.2 percent.
Statewide, revenue per available room was at $337, up 11.6 percent over July 2021, with average daily rates of $414, up 12.6 percent from 2021. Occupancy hovered at nearly 81.5 percent, down 0.7 percentage points from 2021.
Compared to pre-pandemic levels, room revenue statewide in July was 30 percent higher than in July 2019, with average daily room rates up 36.1 percent, which offset lower occupancy rates, which were down 3.8 percentage points from July 2019.
In Wailea, average daily rates continue to surpass $1,000, with July’s prices at $1,136.05, the highest in the state and an increase of 23.1 percent from July 2021 and 62.9 percent from July 2019.
Revenue per available room in Wailea last month was $719.13, down 1.8 percent from 2021, but up 12.4 percent from 2019.
Occupancy in Wailea was at 63.3 percent, the lowest in the state, down 16.1 percentage points from 2021, and down 28.4 percentage points from 2019, when occupancy was at 91.7 percent.
In the Lahaina/Kaanapali/Kapalua area, the average daily rate was $621.31 in July, up 17.8 percent from July 2021 and up 70 percent from July 2019.
Revenue per available room was $453.21, up 1.7 percent from 2021, and up 50.7 percent from 2019.
Occupancy on the west side was 72.9 percent, down 11.5 percentage points from 2021, and down 9.3 percentage points from 2019.
Oahu hotels had the lowest rates in the state, with average daily rates in July at $308.42, and revenue per available room at $266.01, all increases from 2021 and 2019.
On Hawaii island, the average daily rate was $418.69 in July, with revenue per available room at $327.99, both of which are also up from 2021 and 2019.
On Kauai in July, the average daily rate was $451.82, and revenue per available room was $384.93, both up from 2021 and 2019.
While Maui County hotels reported some of the lowest occupancy in the state, occupancy in vacation rental units also declined compared to the same time last year.
Maui County had the largest vacation rental supply in July of all four counties with 229,400 available unit nights, according to a recent report. The available unit nights were a 2.9 percent increase over 2021 but a decrease of 19.9 percent from 2019, according to a report from the state Department of Business, Economic Development & Tourism.
Occupancy was at 74.7 percent, down 8.7 percentage points from 2021 and down 6.8 percentage points from 2019.
The average daily rate in July was $352, up 24.9 percent from 2021, and up 49.4 percent from 2019.
Vacation rentals across the state all reported increases in supply and average daily rate, with slightly lower demand and occupancy in July compared in July 2021.
In comparison to pre-pandemic totals in July 2019, the average daily rate was higher in July of this year, but vacation rental supply, demand and occupancy were down.
* Melissa Tanji can be reached at mtanji@mauinews.com.






