Ube is a purple yam that originated from Southeast Asia, specifically the Philippines, and has been infused in many desserts, which adds a unique taste and color to a variety of indulgences like cakes, ice cream and cookies. The Honolulu Cookie company will offer Ube cookies for sale starting on Wednesday. Courtesy photo

The Maui News

KAHULUI–Honolulu Cookie Company is uber excited to announce its newest cookie of the summer–Ube!

Beginning Wednesday, Ube (oo-bay) fans can indulge in the perfect blend of texture and flavor and experience Honolulu Cookie Company’s Ube seasonal flavor cookie with hints of vanilla and topped off with a sweet finish. This flavor is available in stores and online in a striking collectible purple Ube Pineapple Tin (9 cookies, 1 flavor) and Ube Mini Bites Snack Pack 7oz (approx. 37-40 mini bites), perfect for the on-the-go snacker. Also available is the online-exclusive Single Flavor Box Ube (16 cookies, 1 flavor).

What is Ube? Ube is a purple yam that originated from Southeast Asia, specifically the Philippines, and has been infused in many desserts, which adds a unique taste and color to a variety of indulgences like cakes, ice cream and cookies!

For the most up-to-date information on Honolulu Cookie Company store hours and locations, visit www.honolulucookie.com/content/store-locations.asp.

The first Honolulu Cookie Company bakery opened in 1998, eventually expanding and opening retail locations across O’ahu, Maui, Las Vegas and Guam. Wrapped in unique signature packaging, each box of cookies can be presented as a treasured gift and shared with those who mean the most to you. The company’s iconic pineapple-shaped premium shortbread cookies continue to be inspired by the tropical flavors and spirit of Hawai’i.

For more information on Honolulu Cookie Company’s newest Ube flavor, visit www.honolulucookie.com, or call (866) 333-5800.