Tourism struggles: Visitor arrivals on Maui and Hawaii decreased in June 2024

The Maui News
KAHULUI–According to preliminary statistics from the Department of Business, Economic Development and Tourism (DBEDT), total visitor arrivals and total visitor spending in June 2024 decreased compared to June 2023.
There were 216,065 visitors to Maui in June 2024, a significant decrease from 276,136 visitors (-21.8%) in June 2023 and 295,926 visitors (-27.0%) in June 2019.
Visitor spending on Maui was $451.7 million in June 2024, compared to $619.4 million (-27.1%) in June 2023 and $477.1 million (-5.3%) in June 2019. The average daily census on Maui was 55,978 visitors in June 2024, compared to 71,790 visitors (-22.0%) in June 2023 and 76,008 visitors (-26.4%) in June 2019.
In the first half of 2024, there were 1,132,234 visitors to Maui, compared to 1,485,757 visitors (-23.8%) in the first half of 2023 and 1,522,534 visitors (-25.6%) in the first half of 2019. For the first half of 2024, total visitor spending was $2.64 billion, compared to $3.47 billion (-24.0%) in the first half of 2023 and $2.61 billion (+1.3%) in the first half of 2019.
There were 872,620 visitors to the Hawaiian Islands in June 2024, down 1.9 percent from the same month last year. Total visitor spending measured in nominal dollars was $1.91 billion, a decrease of 4.4 percent from June 2023. June 2024 total visitor arrivals represent a 92.1 percent recovery compared to pre-pandemic June 2019 and total visitor spending was higher than June 2019 ($1.63 billion, +17.3%).
All of the 872,620 visitors in June 2024 came by air service and they were mainly from the U.S. West and U.S. East. No out-of-state cruise ship visited Hawai’i during the month. In June 2023, 886,038 visitors (-1.5%) arrived by air and 3,236 visitors came via one cruise ship. In June 2019, 946,373 visitors arrived by air (-7.8%) and 738 visitors came via two small cruise ships.
The average length of stay by all visitors in June 2024 was 8.97 days, compared to 9.07 days (-1.1%) in June 2023 and 8.80 days (+1.9%) in June 2019. The statewide average daily census was 260,965 visitors in June 2024, compared to 268,857 visitors (-2.9%) in June 2023 and 277,930 visitors (-6.1%) in June 2019.
There were 59,874 visitors from Japan in June 2024, which increased significantly from June 2023 (46,753 visitors, +28.1%), but continued to be much lower than June 2019 (126,592 visitors, -52.7%). Visitors from Japan spent $87.3 million in June 2024, compared to $69.4 million (+25.8%) in June 2023 and $182.0 million (-52.0%) in June 2019. Daily spending by Japanese visitors in June 2024 ($237 per person) was lower than June 2023 ($238 per person, -0.4%) and June 2019 ($248 per person, -4.6%).
In June 2024, 16,380 visitors arrived from Canada, a decrease from June 2023 (19,237 visitors, -14.9%) and June 2019 (19,172 visitors, -14.6%). Visitors from Canada spent $34.7 million in June 2024, down from June 2023 ($44.7 million, -22.4%) and June 2019 ($36.1 million, -3.9%). Daily spending by Canadian visitors in June 2024 ($213 per person) was less than June 2023 ($226 per person, -5.4%), but was considerably more than June 2019 ($160 per person, +33.5%).
There were 86,141 visitors from all other international markets in June 2024, comprising visitors from Oceania, Other Asia, Europe, Latin America, Guam, the Philippines, the Pacific Islands and other countries. Included in this figure were more than 2,000 delegates and dignitaries from 26 nations in the Pacific who came to participate in the 13th Annual Festival of Pacific Arts and Culture (FestPAC).
In comparison, there were 85,379 visitors (+0.9%) from all other international markets in June 2023 and 107,428 visitors (-19.8%) in June 2019.
Air capacity to the Hawaiian Islands in June 2024 (5,107 transpacific flights with 1,135,572 seats) increased slightly compared to June 2023 (5,101 flights, +0.1% with 1,114,484 seats, +1.9%). Air capacity declined compared to June 2019 (5,399 flights, -5.4% with 1,182,276 seats, -4.0%).