Justin George

Maui Food Bank has appointed Justin George as its major gifts director, bringing more than two decades of experience in development, donor engagement and large-scale event leadership to the nonprofit’s leadership team.

George most recently served as director of development for the Hawaii chapter of the Alzheimer’s Association, where he led major fundraising initiatives and cultivated donor relationships in support of people and families affected by Alzheimer’s and other dementias.

“I was drawn to Maui Food Bank by a shared passion and vision for ending hunger in Maui County,” George said in a statement. “It is truly an honor to be part of an organization dedicated to ensuring that every individual and every family has access to safe, healthy food. I’m especially grateful for the opportunity to connect with our donors and learn the personal stories that inspire their generosity.”

According to Maui Food Bank, George’s first month has focused on learning about its programs, how they are funded and identifying opportunities to grow philanthropic support. He is also working to introduce new donor recognition levels.

Among the programs that stand out to George is Da Market Lahaina, which provides fresh food and household items to people affected by the August 2023 wildfires.

“The need remains significant as our community continues to recover from the long-term economic and social impacts of the disaster,” he said.

George’s background includes serving as president and co-founder of GS Events Hawaii, a company specializing in professional sporting events and local nonprofit fundraising events. He is also a graduate of the University of Hawaii at Manoa Shidler College of Business.