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The Westin Maui Resort & Spa, Kā‘anapali, has promoted Eric Frankum to director of marketing.
According to the resort, since joining the Westin Maui in 2015 as a marketing coordinator, Frankum has advanced through progressive leadership roles, most recently serving as senior marketing manager.
During his tenure, he played a pivotal role in shaping the resort's marketing strategy during its $160 million redevelopment, including the launch of the Hōkūpaʻa Tower and the repositioning of the property within Maui's competitive luxury hospitality market.
Throughout the redevelopment, Frankum worked to guide brand strategy, communications and partnership initiatives. His work has included supporting the resort's wellness programming and cultural initiatives, as well as strengthening alignment between marketing efforts and the property's broader guest experience vision.
"Eric has been central to our evolution during one of the most significant chapters in the resort's history," said Samuel Spurrier, director of sales and marketing at The Westin Maui.
In his new role, Frankum will oversee the resort's marketing strategy, including communications, digital initiatives, and cross-departmental collaboration, while supporting wellness programming, cultural offerings and community partnerships.
Frankum has a bachelor's degree in hotel and restaurant management from the University of Houston.