People walk among the carnival rides at the 98th Maui County Fair in October 2025. Photo courtesy Maui County

The Maui County Fair will return to the War Memorial Special Events Complex on Oct. 1-4.

“The return of the Maui County Fair brings back a tradition our community really values,” Mayor County Mayor Richard Bissen said in a Thursday announcement. “It’s a place where families reconnect, local traditions are shared, and our keiki get to experience simple joys they’ll carry with them for years to come.”

The county fair resumed last fall after being discontinued in 2020 during the COVID-19 pandemic and drew more than 115,000 people.

Earlier this year, Bissen proposed appropriating $1.5 million to support this year’s fair through contractor Daryl Fujiwara of Festivals of Aloha. Fujiwara served as fair director last year and will lead this year’s event.

“The Maui County Fair is a celebration of our island’s culture, creativity and community,” Fujiwara said. “From local food to homegrown businesses, our vendors and exhibitors are at the heart of the fair experience.”

Local nonprofits are being encouraged to apply for food vendor booths. Vendor spaces are limited and will be awarded based on menu quality, pricing, operational readiness and commitment to community service. Applications are due by May 15. Go to themauifair.com/vendor for more information.

Applications are also open for businesses and organizations to participate in the products and services exhibit. Preference will be given to Maui-based businesses and those featuring Maui-made products. Exhibitor applications are due by May 15. Go to themauifair.com/vendor for more details.